MALAYSIA:BROTHER ON TRACK FOR A 20% SHARE OF PRINTER MARKET

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http://www.btimes.com.my/Current_News/BTIMES/articles/Brother_Malaysia_on_track_for_20pc_of_printer_mart20081104150628/Article/index_html
Brother Malaysia on track for 20pc of printer market
BROTHER
International (Malaysia) Sdn Bhd, which holds about 15 per cent share
of the local printer market, is on track to achieve 20 per cent market
share by March next year.The company is aiming to get 30 per cent share
of the printer market within three years, said Brother Malaysia’s
director Yoshiaki Otsuka.“Our strength is that we have our own engine
or printer technology. We also have research and development
technology,” Otsuka said in a recent interview.

Among the
products produced by Brother is laser printers, multi-function centres
(MFC), fax machines, P-touch electronic labellers, typewriters and
sewing machines.
Brother, which was founded in 1934 in Japan, has
expanded worldwide, including the United States, Europe, Singapore,
Malaysia, the Philippines, Thailand, India, Vietnam, Cambodia and
Indonesia.

In Malaysia, the company is offering fully integrated
sales, marketing and services at its sales and marketing office which
was set up in 2001.It also opened a manufacturing plant in Johor in
1989, with a present workforce of more than 2,500. The Johor plant is
producing fax machines and typewriters.

Brother also has
manufacturing plants in countries like China, Vietnam, the United
States, the United Kingdom and Slovakia.Otsuka said Brother Malaysia
planned to expand its retail market presence in the country.

Its
products are available at well-known outlets like Courts Mammoth and
Harvey Norman.“Traditionally, people will go to IT (information
technology) shops to buy our products like printers. So, we are trying
to increase our presence in the IT shops in order to make sure people
can get our products easily,” he said.The company also planned to
expand its number of service centres across the country, Otsuka said,
adding that it now has more than 100 centres.

[Author]

November 7, 2008 at 10:09 AM