MEDIA SCIENCES NEW EURO DISTRIBUTION CTR

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Date: Friday November 16, 2007 12:03:00 pm
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    Media Sciences Announces European Distribution and Logistics
    OAKLAND,
    N.J., Nov. 07– Media Sciences International, Inc. , the leading
    independent manufacturer of solid ink and color toner cartridges for
    business color printers, today announced the launch of its European
    distribution and logistics capabilities based in Rotterdam, Holland.
    Coincident with this launch, Media Sciences also adopted the British
    Pound Sterling and Euro as trading currencies as well as regionalized
    terms, conditions, and pricing for its European customers.Ian Copsey,
    Director of EMEA Sales, commented on the news, “Over the past year,
    Media Sciences’ European Sales team has focused on building close
    relationships with new and existing direct partners in Europe. We have
    listened closely to our customers needs. Through this foundational
    initiative we have transitioned from a US supplier to a local partner
    with local distribution, pricing, sales and technical support — and
    are continuing to work closely with them to build their Media Sciences
    business.”The Company introduced European-based technical support in
    February 2006 and appointed a local country manager for Spain,
    Portugal, France, and Italy in July 2007. The Company will further
    expand its European sales team with the addition of an Office Channel
    Sales Director later this year.

    About Media Sciences
    Media
    Sciences International, Inc. [NASDAQ: MSII], the leading independent
    manufacturer of solid ink and color toner cartridges for office color
    printers, has a strong reputation for being the informed customer’s
    choice. As the premium quality price alternative to the printer
    manufacturer’s brand, Media Sciences’ newly manufactured color toner
    and solid ink products for use in Dell(R), Samsung, Xerox(R),
    Tektronix(R), OKI(R), Ricoh(R), Konica- Minolta/Minolta-QMS(R),
    Epson(R), and Brother(R) office color printers deliver up to and over
    30% in savings when compared to the printer manufacturer’s brand.
    Behind every Media Sciences product is The Science of Color(TM) — the
    company’s proprietary process for delivering high quality products at
    the very best price, including its commitment to exceptional, highly
    responsive technical support and its longstanding, industry-leading
    warranty. With the Company’s groundbreaking INKlusive(TM) FREE Color
    Printer Program (www.inklusive.com), printer users buy the supplies,
    and get the printer for free. For more information on the Company, its
    products, and its programs, visit http://www.mediasciences.com, E-mail
    info@mediasciences.com, or call 201.677.9311.

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