MIDDLE EAST PRINTER SALES TO HIT $ 508M.

[Anonymous]

PRINTER AND COPIER MARKET TO HIT $ 508M
Dubai: Gulf’s printer, copier and multifunction products (MFP) market is projected to reach a $508 million (Dh1.86 billion) this year, which in unit terms is equivalent to about 1.02 million, an official at Brother Gulf said.The company said it had achieved a 19 per cent increase in its revenues – the highest growth rate in the regional MFP market in the first half of 2007. “Our emphasis on technological innovation and ability to identify emerging markets while providing ideal solutions across different segments has translated into strong revenue growth and sustained market share,” said Shinji Tada, managing director of Brother Gulf.The manufacturer has also announced that it aims to leverage the rapid growth of the global printer and copier market, which is expected to generate revenues of $62.6 billion (Dh230 billion) by 2010.”We are pleased that our strategy to focus on corporate and retail sales, product groups and aggressive pricing has generated impressive results for us, which we hope will continue towards the rest of the year and ultimately, in the realisation of our long-term objective,” he said.An IDC study shows Brother Gulf’s share in the MFP market in EMEA has increased significantly. Thd study said MFP’s are dominating the regional market by slowly easing out single function printers and copiers, which has led to sales of more than 23 million MFP units in the first two quarters of 2007.

Momentum

Data and research house Gartner Dataquest has also reported that the MFP trend has rapidly gained momentum since the second half of 2006, with sales in this segment driven by the serial inkjet MFP, which accounts for 41 per cent of the total printer market. Gartner predicts the printer market in EMEA will reach almost 54 million units this year as copiers and MFPs now represent 53 per cent of the market.According to Gartner, Brother had the best year-on-year growth in EMEA market with 19 per cent.”Colour laser is expected to replace monochrome printing among SMB end-users with an increasing demand for professional quality colour laser printing in many business applications,” Tada said.

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December 13, 2007 at 5:02 PM