NASCAR NOW PILOTING INK & TONER RECYCLING CAR FOR EMPTIES

[Anonymous]

http://www.nascar.com/2010/news/business/04/15/earth.day.recycling/
NASCAR NOW PILOTING INK & TONER
RECYCLING CAR FOR EMPTIES
NASCAR
sponsors join forces in recycling project
As
the world prepares for the 40th anniversary of Earth Day on April 22,
NASCAR has announced an expansion to its event recycling program, which
began one year ago in collaboration with Coca-Cola Recycling, and
already is the largest in sports.

The NASCAR industry, which
recycled more than 80 tons and 2.5 million containers in the 2009 season
through working with Coca-Cola Recycling, will expand bottle and can
recycling from the grandstands, concourse, suites and garage to the
campgrounds, while also including cardboard and ink cartridge
recycling.“Together with our partners, we’ll continue to make a real
difference.”MIKE LYNCH

With Office Depot, Coors Light and UPS
joining NASCAR’s recycling program and working with Coca-Cola Recycling,
it is anticipated approximately 100 tons of material (including more
than three million containers) from NASCAR race tracks will be diverted
from landfills and recycled next year.

Office Depot, the Official
Office Products Partner of NASCAR and co-primary sponsor of Tony
Stewart and the No. 14 Chevrolet, is underwriting the overall program at
the sport’s Earth Day celebration at Texas Motor Speedway, and
piloting an ink and toner cartridge recycling program at track for the
first time. Recycling bins for cartridges will be located at the No. 14
Office Depot/Old Spice merchandise haulers in the fan Midway area at
Texas Motor Speedway, as well as in the infield media center. Through
the Office Depot ink and toner recycling program, more than 40 million
ink and toner cartridges have been returned since the program began in
1993.

At Texas, Office Depot will serve as the lead partner
on overall race weekend green efforts focused on recycling in
collaboration with Coca-Cola Recycling and neutralizing carbon
emissions. Office Depot will match the tree donation by NASCAR in the
NASCAR Green Clean Air initiative, which plants 10 trees for every green
flag that drops in the Sprint Cup Series race in the local area to
neutralize the carbon produced by the event’s on-track action.
Additionally, Office Depot, along with Coca-Cola Recycling, will have
co-branding on all NASCAR recycling elements at the track in Texas,
including special locations for ink cartridge recycling. The Office
Depot show car program in the local area also will promote recycling to
fans, including race ticket giveaways providing an incentive for fans to
“grow greener.”

Coors Light, the official beer of NASCAR, will
be working with Coca-Cola Recycling to begin piloting a recycling
program in the campgrounds that in 2010 will launch at Chicagoland
Speedway. Campgrounds recycling, a critical component for the sport’s
waste reduction-efforts since approximately one third of recyclable
material at the track comes from the campgrounds, is planned to
eventually expand to the entire circuit. Coca-Cola, the official soft
drink of NASCAR, will continue to facilitate all at-track recycling
through collaboration of its Coca-Cola Recycling division with Office
Depot, Coors Light on campgrounds recycling, and UPS for cardboard
recycling.

UPS, the official package delivery company of NASCAR,
will be piloting a new at-track cardboard recycling initiative in 2010.
Track-wide cardboard recycling, including the merchandise row and food
service areas that are contributing the majority of waste cardboard sent
from the track to landfills, will begin as a pilot at five Sprint Cup
Series tracks this season. Nearly 50 percent of recyclable material at
the track is composed of cardboard and paper, with the majority of
cardboard from merchandise row, as well as the hospitality village,
suites and garage areas.”NASCAR and its partners share a strong
commitment to preserving the environment, and operating in an
environmentally responsible way,” said Dr. Mike Lynch, managing director
of Green Innovation for NASCAR. “Each of these Fortune 500 companies
are coming together to take on components of the recycling process
relevant to their businesses. We want to thank Office Depot, Coors Light
and UPS for joining this unique and impactful consortium that broadens
an event recycling program which is already the biggest in sports.
Together with our partners, we’ll continue to make a real
difference.””Office Depot is excited to work with the NASCAR community
to encourage our customers and fans to ‘grow greener’ by implementing
small changes in their lives that can help reduce their environmental
impact,” said Yalmaz Siddiqui, director of environmental strategy for
Office Depot.

[Author]

April 19, 2010 at 10:20 AM