- This topic has 0 replies, 1 voice, and was last updated 9 years, 9 months ago by
.
-
Posts
-
New Zealand Oem printer Sales Survive A Tough Year
The overall Australia and New Zealand printer market experienced a flat year with approximately 2.6 million boxes sold in 2011; a similar total achieved in 2010.
The slow printer sales (laser printers and copiers along with inkjet printers) were partly a result of earthquakes in New Zealand and the Tsunami in Japan. Weak consumer and business sentiment as a consequence of the global economic outlook exacerbated by European sovereign debt issues and the impending introduction of a carbon tax in Australia also had an impact.
"This was further compounded by device model transition activities, a strong Australian dollar, natural disasters in Thailand, and aggressive price competition among vendors" said IDC Market Analyst, Arunachalam Muthiah.
During the challenging year, Fuji Xerox (FX) outshined other top printer vendors by targeting a lower device speed range with aggressive pricing and achieved 5% unit market share, an increase of 2% from 2010. Other major vendors such as HP, Canon, Brother and Epson maintained their market share (as per the table below) in the overall ANZ printer market with HP being the dominant vendor.
"Despite weak demand in purchasing printers by consumers, the slight increase in commercial and government spending compensated some of the drop in total printers sold," said IDC Market Analyst, Cheryl Looi.
IDC believes that most vendors will recover from production issues caused by the natural disasters in 2011 by the first quarter of 2012 and expects an increase of 5% in overall printer sales next year.
"We expect multifunction inkjet printers and colour lasers to drive printer sales in 2012. Aggressive price competition and more product refreshes will definitely continue as print vendors attempt to increase market share, ultimately benefiting end users," added Looi.
- You must be logged in to reply to this topic.