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Consumers Will Snap 228 Billion photos on Camera Phones by 2010
MARCH
2006 The camera phone will become the everyday camera for many
consumers over the next four years, according to new research by
infoTrends/CAP Ventures. The industry analysts predict that camera
phones will account for 87 percent of all mobile phone handsets shipped
in 2010. By then, image-centric and casual camera phone users will have
captured a total of 228 billion images, a record-breaking number likely
to benefit home printing and instant messaging revenues.
InfoTrends
projects that worldwide camera phone shipments will grow from 233
million units in 2004 to 903 million units in 2010. The primary drivers
behind this explosion are improvements in imaging functions (i.e. image
sensors, zoom, and auto focus); rapid declines in prices for this
functionality; higher speed wireless bandwidth; and easier-to-use
handsets, services, and peripherals.
“There is a growing population
of consumers that value the imaging function of their mobile phone,”
noted Jeff Hayes, a Group Director at InfoTrends. “These consumers are
willing to pay more for their handset; tend to take, share, and print
more pictures with their camera phone; and spend more per month on
wireless services. Vendors need a product and marketing strategy to
appeal to this lucrative imaging-centric market segment.”
Key findings include:
*
The total number of images captured on camera phones will reach 228
billion by 2010, exceeding the number of photos taken on digital still
cameras and film cameras combined.
* Camera phones will put immense competitive pressures on one-time use cameras and low-end cameras.
*
The rapid growth of camera phones will create growing opportunities for
printing and sharing of images. The value of camera phone photo
printing will reach approximately $7.0 billion by 2010, approximately
60% of which will take place in the home.
* Image messaging revenue
will reach $6.8 billion by 2010, and will increasingly become a part of
other value-added multimedia services
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