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Business-Supply.Com Launches Strategy for 2006 Growth
CARY,
N.C.–Dec. , 2005–On-line office supply, technology, and custom
printing retailer Business-Supply.com revealed its strategy for growing
sales in 2006. The e-retailer, who has been selling on the internet
since 1999 and recorded explosive growth in sales in 2005, plans on
growing future sales through multiple channels. Phase I of their growth
strategy includes the launch of a re-designed web-site, partnering with
chosen manufacturers, and entrance into direct mail marketing. Phase II
includes enhancing product related content on their website,
streamlining customer ordering processes, and adding a redesigned
customer service portal.
Business-Supply’s newly designed website is
focused around empowering its manufacturer focused marketing efforts
while maintaining the simplicity of design previously enjoyed by its
ever increasing customer base. Rolling out a newer, fresher web-site
has been “something we’ve talked about for awhile”, said Executive VP
Mr. Stacey King. “We’ve kept overhead down by sticking with the same
straightforward design since 1999, and we feel the time is right to
give our site a facelift. This new website can offer customers
specialized solutions for there office needs.”
Business-Supply has
already initiated talks with manufacturers to align its cost structure
with its customers needs. These manufacturers include, but are not
limited to Hewlett-Packard, Brother, Lexmark, and Plantronics. This
partnership is concentrated on product category growth tailored to suit
the needs of its customers. Business-Supply will be aggressively taking
these manufacturers products to the consumer and educating them on the
value and quality of its partners. “The response from manufacturers has
been positive,” states Adam O’Sullivan, Marketing Specialist for
Business-Supply. “They recognize that there is an opportunity on the
internet with emerging resellers. We can give them premium space on our
home and department pages, first in search on keywords related to their
products and access to a large group of internet savvy shoppers through
our email and direct mail campaigns.”
Business-Supply has a planned
direct mail campaign of 50,000 pieces by the end of 2005. They will
continue touching these customers with select offers resulting from
their new partnerships into 2006. “We can’t ignore this tried and true
method of reaching consumers and communicating our value to them” said
Mike Mersch, Marketing Specialist. “With our new manufacturer focus
these mail pieces have taken on a whole new life, we know what offers
we want to send, who our target audience is, and the expected results
from our efforts.”
Look for Business-Supply to become a major force
in re-sale office supply in 2006. “We have a clear plan and the people
we need to execute it,” says King, “2006 will be a great year for
Business-Supply, we will provide further value to our customers by
establishing superior service and support for quality products, and an
experience unique to this marketplace.”
Business-Supply carries
20,000 office products, and over 15,000 technology products, all deeply
discounted from suggested retail price. Check them out at
http://www.business-supply.com
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