*NEWS*C.CARTRIDGE EXPANDS INTO NEW YORK

Toner News Mobile Forums Latest Industry News *NEWS*C.CARTRIDGE EXPANDS INTO NEW YORK

Date: Thursday September 14, 2006 12:08:00 pm
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    Caboodle Cartridge Expands Franchise in New York
    NEW
    YORK, Sept. 06– Caboodle Cartridge, the California-based distributor
    of remanufactured ink cartridges and toners, today announced franchise
    expansion plans into New York City and Long Island, New York.Caboodle
    Cartridge New York (CCNY), operated by partners Steve Beiser and Drew
    Konop, has purchased the rights to open multiple Caboodle Cartridge
    franchises, as well as to sell franchise opportunities to interested
    parties, in NYC and Long Island territories. CCNY has set a goal of
    having 15 Caboodle Cartridge stores open by the end of 2007 and 50 new
    franchises by 2010.”The market for inkjet and laser printer cartridges
    is exploding, with sales upwards of $26 billion and growing at an
    estimated 12 percent a year,” said Stephen W. Beiser, a partner with
    CCNY. “Until recently, original equipment manufacturers (OEMs) have
    dominated this industry by selling ink with such high profit margins
    that they are virtually able to subsidize the giving away of their
    hardware. Caboodle’s remanufactured cartridges and toners provide up to
    65% savings and protect the environment by reducing landfill waste and
    oil consumption involved in producing a brand new cartridge.”Caboodle
    remanufactured toners and cartridges are cleaned, vacuum filled,
    rebuilt and tested by trained technicians in a controlled environment
    and centralized facility — not just refilled in the back of a store or
    farmed out to the multitude of low quality, low cost internet
    providers. This ability to control quality separates Caboodle from most
    of their refilling or third party competitors and affords Caboodle
    franchisees much needed control over their inventory and pricing
    power.Noted Beiser, “This model not only allows Caboodle to offer
    superior and more consistent quality among remanufactures, but more
    importantly, gives franchisees the freedom to focus on sales and
    customer service versus filling ink, retaining skilled technicians and
    making customers wait for refills.”Caboodle Cartridge, based in San
    Jose, California, was created by business executive Daniel Wencel and
    his inventor son Chris. Caboodle is an industry leader in high quality,
    lower cost remanufactured inkjet and toner cartridges. Caboodle
    operates on a simple principle: providing remanufactured cartridges for
    inkjet, laser printers, copy machines and fax machines that
    consistently meet the OEM quality and performance but for about half
    the price. Come found out why Entrepreneur magazine call us one of the
    “hot 100 franchises.”

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