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Canon Committed To Crackdown On Piracy In China
Driven by the prevalence
of piracy in China, Canon voiced its determination to crack down on
piracy on October, the first anniversary celebration of Canon (China)
Co., Ltd. Beijing branch.
For the moment, piracy in China is still going on, although China has
made many efforts to stop all kinds of piracies. Suffering a lot from
piracy, Canon, a giant in the imaging industry, has always paid much
attention to the counterstroke against piracy.A top executive from the intellectual property rights sector of Canon
China reveals that the piracy of Canon products mainly focuses on ink
cartridges for printers, toner for copier machines, rechargeable
batteries for digital cameras, laser printers, and even renewed
products. In 2003, Canon suffered a loss of USD 22.6 million from such
piracies
Consumers and business buyers in China have an immediate, viable
third-party solution for marking supplies, and many are more than
willing to explore these options.With 1.3 billion consumers and continued growth in disposable income,
the Chinese market is an obvious target for imaging industry vendors
looking for the next big opportunity. But with opportunity comes risk.
Current players and future market entrants face cultural, political,
and technological barriers to getting their products into the hands of
Chinese consumers. Will China continue to experience strong growth, or
will the economic bubble burst? Vendors who want to participate in this
growing market will need to develop a clear picture of demand in China
to help them decide what products to launch, how many units they are
likely to sell, and how Chinese consumers differ from consumers in
other regions regarding their use of imaging technologies.Between 2003 and 2008, the installed base of low-end and high-end ink
jet-based MFPs in China will grow at higher compound annual growth
rates than will other ink jet hardware segments. Steady growth in the
installed base of ink jet printers and MFPs will present printer
manufacturers and third-party vendors alike with an opportunity to
increase their supplies sales.Ink cartridge shipments and revenue in China through 2008 and focus on
how the shift toward value-added products such as MFPs and
photo-specialty printers will affect China’s burgeoning hardware and
supplies markets
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