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Greenpeace takes on gaming giants
Greenpeace is hoping to speak to manufacturers via gamers
Greenpeace
has called on gamers to persuade Sony, Microsoft and Nintendo to make
their consoles greener.According to the environmental campaign group,
game console makers have so far “failed to reduce the toxic burden of
their products”.It accuses Microsoft, Nintendo and Sony of lagging behind mobile phone and PC manufacturers.
The
initiative is part of Greenpeace’s campaign to persuade the electronics
industry to be greener.”Game console manufacturers are lagging way
behind the makers of mobile phones and PCs who have been reducing the
toxic load of the products over the past year,” said Zenia Al Hajj,
Greenpeace International’s toxics campaigner.”Game consoles contain
many of the same components as PCs so manufacturers can do a lot more,”
she added.Workers “at risk”
As part of its campaign,
Greenpeace has launched a 90-second video featuring some of the iconic
games console characters – Microsoft’s Master Chief, Nintendo’s Mario
and Sony’s Kratos – competing for the prize of a greener games
console.Gamers can compare how each console meaures up on toxic
materials, recycling and energy efficiency, as well as logging their
support for the campaign.The campaign is aimed at the big three game
console manufacturers – Sony, Nintendo and Microsoft.Nintendo said that
it is looking to establish a dialogue with Greenpeace but that it
adhered to all European standards.It is signed up to the European WEEE
(Waste Electrical and Electronic Equipment) directive – which makes
manufacturers responsible for recycling their goods.”We make sure that
all of our products comply with European standards which we understand
are the highest in the world,” said a spokesman.Greenpeace is engaged
in a wider campaign to persuade the whole electronics industry to
eliminate hazardous chemicals across the board.It does not believe that
current legislation goes far enough and on its hazard hit list are
brominated fire retardants and PVC, the use of which it claims can lead
to dangerous chemicals building up in the environment and in human and
animal tissue.It said that Chinese and Indian workers in production
facilities and scrap yards where goods are dismantled could be at
risk.Nintendo’s spokesman said that no PVC was used in the production
of its consoles, although he couldn’t confirm whether brominated fire
retardants were banned.Leading mobile phone makers, including Motorola,
LG, Sony Ericsson and Philips, have all implemented eco-design aspects
into their production lines, including reducing the amount of hazardous
substances used in their products.Global warming
Global warming campaign launched in the virtual world
Nokia,
the world’s largest mobile phone manufacturer, produces a handset every
nine seconds. It has decided to implement requirements set out in the
EU Restriction of Hazardous Substances (RoHS) Directive in all 10 of
its factories around the globe.The RoHS Directive bans six substances
(lead, cadmium, mercury, hexavalent chromium, PBB and PDBE) from
products that are either made or sold in the EU.Greenpeace has been
busy garnering support for its various initiatives from the web
community. Earlier this month it teamed up with teenage social
networking site Habbo to find out more about youngsters attitudes to
global warming.50,000 teenagers responded to the survey, with 74%
rating global warming over drugs, violence and war as the issue they
were most concerned about.
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