Date: Saturday October 4, 2003 06:28:00 pm
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Can HP Make Consumers’ Hearts Race? Here comes a daring $300 million marketing campaign that aims to make people regard its products as 21st century necessities While long well regarded for making solid, reliable electronics products, Hewlett-Packard (HPQ ) Has hardly been renowned for its marketing. But that’s changing. On Thursday, Oct. 2, HP was set to launch its most daring Madison Avenue foray yet: an artsy $300 million ad campaign designed to show HP printers, digital cameras, DVD writers, and PC/TV hybrids as integral to the lives of digital consumers.
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