*NEWS*HP NOW WITH WORLD WILDLIFE FUND

[Anonymous]

HP shacks up with World Wildlife Fund, joins Climate Savers
This
certainly has been a heavy month for Hewlett-Packard green tech news.
The company’s latest love-note to the environment comes in the form of
its decision to join the World Wildlife Fund’s Climate Savers program.

At
a summit this week in Tokyo, HP promised to cut greenhouse gas
emissions from the company’s operations by 6 million tons below its
2005 levels by the year 2010. The company also said it will reduce
energy consumption from its operations by 15 percent compared with that
same year. And, in what could become an interesting future selling
differentiation for its technology, HP will focus on cutting the energy
used by its products AND its operations overall by 25 percent by 2010.
It previously had focused on a 20 percent reduction, which it almost
reached by October of last year. I’m honestly not sure what the other
big hardware manufacturers have promised, but I’m sure they’ll get
around to telling me after this post is up for a day or two.While I’m
still on the subject of HP, an addendum to my post a couple weeks ago
about the recycled materials being used in some of its inkjet
cartridges. I spoke with Scott Canonico, manager of environmental
policy and strategy for HP as it relates to the cartridge business.

I
mused in that post about whether or not any of the cartridges that I
diligently turn in for recycling are reused. In the sense that they are
refilled and remarketed, the answer is a big fat NO. Canonico says that
HP’s cartridges are really only intended for a single use. However, the
company continues to research how to use higher and higher content of
recycled plastics in its inkjet cartridges. So, as more of this
material creeps into the product line, a larger number of the recycled
containers will be recycled and reused (as distinct from refilled). In
2008, Canonico says the company will use about double the amount of
recycled plastics it used last year, or approximately 10 million pounds. 

[Author]

February 15, 2008 at 1:23 PM