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INDIA:HP Favors Use of Original Cartridges
According to a study by TUV SUD PSB, commissioned by HP, in India, original cartridges produce over 2.4 times the number of pages produced by refilled cartridges.The study pertains to the Asia Pacific region, and says that original HP Inkjet print cartridges offer unsurpassed quality and reliability as compared to refilled and re-manufactured ink cartridges.Basically, there are two types of refilled cartridges — organized and unorganized. Organized cartridges are refilled at stores with recognized brand names; while unorganized ones are those refilled at stores that are not recognized.In India, there’s a big market for unorganized refilled cartridges. According to Neel Pillai, marketing manager (Imaging and Printing Group) of HP Asia Pacific, unorganized refilled cartridges are the biggest non-originals found in India, China, and Thailand.Puneet Chadha, director (Supplies) of HP India, said, “Ink cartridge buyers in India are not aware of reliability issues when using refilled cartridges.”One of the main reasons behind this is the low price that a consumer has to pay to get the refill, but one does not really think about the hidden costs involved. These hidden costs involve lesser number of pages yield, cartridge reliability in case of dead on arrival (DOA), risks associated with printer break down and cartridge leakage, etc.In India, one in three (33.8 percent) refilled cartridges are found dead on arrival (DOA) or failed prematurely, compared to original HP cartridges, Chadha said.In order to motivate consumers to buy original cartridges, HP has introduced initiatives such as Best Choice Portfolio strategy.Under this strategy, a majority of consumers can buy the Simple Black version of HP Black Inkjet Print cartridge (HP 27b) for Rs 499 for everyday use; while quality-conscious consumers can continue to opt for the standard version (P+, HP 27a) priced at Rs 843.HP has also introduced Best Choice Portfolio – Blue (standard) for occasional users, Green (value) for regular users, and Red (specialty).HP claims that with its extended range of products, including multi-packs and combo-packs, consumers can save up to 40 percent on retail prices.
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