*NEWS*KODAK HITS BACK @ EPSON INK CLAIMS

[Anonymous]

Epson “charges fortune for thimble of ink”
Kodak has hit back at Epson’s claims that its inkjet cartridges are poor value for money.
Epson
launched a swingeing attack on its new inkjet rival last week, when it
commissioned a study that claimed that Kodak cartridges needed to be
replaced after as little as 36% usage. Epson blamed this on one colour
in the multi-tone cartridge running out before the rest, resulting in
the others being wastefully discarded.

Now, Kodak has accused
Epson of painting a false picture. “It appears that Epson commissioned
TUV Rhineland to conduct a meaningless study into how much ink is still
in a multi-colour cartridge, once one colour runs out and the cartridge
has to be discarded,” a company

KODAK’s statement reads.
“In
this study, Epson performed best because of its single-colour ink
tanks. Of course, the ‘separate colours are more efficient argument’
was invented by printer companies who charge a fortune for a thimble
full of ink.””Based on its 100-plus years of photographic colour
science technology, Kodak has filled the colour ink cartridge with
different amounts of ink so that during normal printing all of the
colours are used up at approximately the same time.”To add further fuel
to the fire, Epson’s Robert Clark claimed that Kodak’s printers would
reach the end of their life-cycles before the consumer had recouped the
cost of the hardware through cheaper ink.Kodak also refutes these
claims. “Mr Clark’s first statement, that Kodak’s printers would reach
the end of their life-cycles before the consumer had recouped the cost
of their hardware through cheaper ink, is inaccurate. In fact,
consumers more than recoup the value of any hardware price differences;
compared to consumer inkjet printers from other manufacturers, after
the first purchase of one set of ink cartridges.”PC Pro will deliver
its definitive verdict on Kodak’s Easyshare all-in-one range in a
forthcoming issue.

[Author]

June 21, 2007 at 2:17 PM