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Lexmark sales up 17% in 2005
US printer manufacturer Lexmark chalked up a 17% increase in its 2005 sales in Colombia, Lexmark Andean regional manager Mario Pedreros was quoted as saying by Colombian daily Portafolio.
The jump in sales was due primarily to inkjet printer purchases, which grew 16%, compared to laser printers, which edged up a modest 4%, all in spite of Colombia’s flourishing contraband trade in Lexmark supplies and now printers.
However, the global outlook for the printer market in 2006 is not good, said Pedreros. Underlining this point is the recent layoff of 825 Lexmark employees and the outsourcing of another 525 to less expensive regions.
To counter this trend, Lexmark plans to refocus globally on value-added services, new corporate solutions and incentives for customers to buy authentic Lexmark supplies such as inkjet cartridges.
In spite of the negative overall market outlook, Latin America is expected to be spared the brunt of its effects, as it is Lexmark’s fastest-growing region, with a 20% increase in sales in 2005.
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