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Rage against the Google machine
With Google just pounding and pounding the Internet marketplace in terms of brand popularity (but not really product popularity) and revenues, a likely partnership is starting to solidify between Google’s two top competitors — Yahoo! and Microsoft. This past week, both companies announced that they would make the Yahoo! Messenger and MSN/Windows Messenger instant-messaging programs interoperable. Instead of having multiple instant-messaging programs open, you could use either program to communicate with you MSN or Yahoo! buddies. Strangely, AOL Instant Messenger, one of the the world’s most popular IM services, was not included.What does a partnership like this signal? It says that little by little, Google’s competitors want to start nipping away at other pieces of the Google pie, as both Microsoft and Yahoo! probably will never be able to catch up to Google’s dominance in the Internet search area — which brings, for now, tons of profits to the Google folks. But, why attack instant messaging? Google’s Google Talk product is a stripped-down instant messaging client that has failed to gain hardly any traction against Yahoo!, AIM or MSN Messenger — so why attack it?Well, it’s not being attacked more than Google itself it. The brand is so strong with consumers that every needle prick into the Google universe is not a bad idea — one of them will eventually hurt. With Yahoo! just recently partnering with eBay to be the sole provider of paid search advertising on eBay’s world-leading auction site, the picture is that the entire online world is against Google, and all angles are being shored up every day. How will Google respond? If it continues to give customers what they want and how they want it (easy-to-use solutions delivered fast and efficiently), it has little to worry about. For now.
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