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Samsung aspires to be No 1 in laser printers
SAMSUNG
wants to be the world’s No 1 laser printer vendor, according to Jang
Jae Lee, vice-president of its digital media network and digital
printing division.
“Eventually,
our printing division will be one of Samsung’s core businesses,” he
told reporters during an interview at the recently concluded CeBIT
trade fair in Hanover, Germany.
According to him, Samsung’s
printing division has already beaten more established competitors to
reach the No 2 position globally for the monochrome laser printer
segment, after only being in operation for about five years.
“Our most serious competitor now is Hewlett-Packard,” said Jang.
“According to plan, we can be No 1 in the monochrome laser printer market by the end of this year.
“And by 2010, (we will be No 1 in the) multifunction printer segment,” he said.
To
achieve its goals, Samsung would strengthen its internal structure,
develop more corporate printer models for both colour and monochrome
printouts, as well as embark on an aggressive recruitment drive for
professionals who are experienced in selling to the corporate market.
The South Korean electronics giant said it would strive to give its customers “more for less” with its products.
“We will pay close attention to matters like ease-of-use and functionalities,” said Jang.
Samsung,
which previously focused on the personal and small office, home office
(SOHO) market, has spearheaded its foray into the corporate printer
marketplace with the unveiling of its ML-4550 printer at CeBIT this
year.
The ML-4550 is its fastest monochrome laser printer, which can churn out prints at speeds of up to 40 pages per minute (ppm).
Samsung
also introduced a range of new multifunction laser printers for the
SOHO segment, including the CLP-300 series and CLX-3160 range – claimed
to be the world’s smallest laser printers and world’s smallest
multifunction colour laser printers, respectively.
According to
Philip Tan, executive vice-president overseeing Samsung’s South-East
Asian corporate business, both mono and colour lasers sales are poised
to become a strong growth engine for Samsung Malaysia.
He said Malaysia is the second fastest growing printer market in the region after Thailand.
“Samsung already has a solid foundation in the Malaysian market and we will continue to strengthen our position,” Tan added
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