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HP introduces new Inkjet Cartridge Packaging
NOV
2007 HP inkjet cartridges are to get a new colour coded look to assist
customers in choosing the product most suited to their requirements.
From
the summer of 2007, most new HP consumer printers will be introduced
with multiple inkjet cartridge offerings that are designed to provide
customers with options that better meet their printing needs. In
addition, the new cartridge options will deliver value by offering low
purchase prices to customers who print a little, and lower
cost-per-page to customers who print a lot.In conjunction with these
new cartridge offerings, HP is rolling out a new colour-coded packaging
system across its entire inkjet cartridge portfolio. Three colour-coded
categories – standard (blue), value (green) and specialty (red) – will
allow customers to walk into a retail store or log on to hp.com and
quickly and easily scan their options to find the right cartridge that
offers the best value for their printing needs. Examples of the new
cartridge look can be found under the individual printer models at
http://www.cartcon.co.uk/products/Inkjet_Cartridges/Hewlett-Pac kard .
All
three categories will be available throughout the range. For the
majority of new HP inkjet printers, the inkjet cartridge options will
be:
* “Standard” cartridges (blue packaging), which have a
lower purchase price, are designed for customers who print a small
number of pages on a weekly or monthly basis. HP will introduce an
increasing number of standard cartridge offerings in the sub £10 price
range for those customers who still want access to high-quality
printing, but don’t want to pay a lot at the point of purchase.
* “Value” cartridges (green packaging), which are designed for
customers with higher volume printing needs, offer a lower cost per
page compared to standard cartridges. This line will include new
high-yield “XL” cartridges that provide customers approximately 30-45
percent savings on a cost-per-page basis, print up to three times more
pages, and require fewer cartridge replacements compared to standard
cartridges. Customers can easily identify the new value option by
looking for the green packaging and the letters “XL” next to their
cartridge number. “XL” presumably stands for extra large although
with all cartridge manufacturers reducing the capacity of their
cartridges this is probably of little comfort to the consumer.
*
“Specialty” cartridges (red packaging), which offer additional
performance features compared to HP’s standard ink formulations, are
ideal for customers with special applications and printing jobs, such
as professional-quality photographs.Hopefully once these changes are
fully implemented and feed into the marketplace, cartridge buying for
HP inkjet printers will become an easier task.
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