*NEWS*WHAT AMERICANS THINK ABOUT INK

[Anonymous]

Kodak Study Reveals What Americans ThINK About INK
Nationwide
Poll Reports High-Cost Ink Cartridges Impact Home Printing Behavior;
Majority of Office Workers “Ink Sneak” Personal Documents
ROCHESTER,
N.Y., JUNE 07– Conservationists take note: Eight out of 10 home
printer owners say it is important to conserve — home printer
inkAccording to a recent nationwide, Kodak-commissioned study, nearly
50 percent of home printer owners report they would print more or
differently if ink cost less. Nearly 60 percent of respondents say
printer ink is expensive so they try not to waste it.
The survey also reveals sacrifice, compromise and even sneaking around in the name of ink savings, such as:
  — Printing in black and white to conserve color ink (59%)
  — Printing in “draft” or “economy” mode (33%)
  — Denying themselves a hardcopy all together – choosing to view things on
     screen instead of printing (57%)
  — Avoid printing photos (30%)
  — Printing at other locations, such as a friend’s house (25%)
Ink
miser tendencies can even impact a child’s view of the world, as 30
percent of parents polled say if ink was less expensive, they would let
their children print more and in color. Thirty-six percent of parents
outright limit their children’s printer access and use.

Personal Printing on the Job: Emergence of the Office “Ink Sneak”
Kodak’s
thINK survey also probed a relatively new office phenomenon,
reminiscent of the once common practice of stealing office pens – “ink
sneaking.”
The study reveals that six out of 10 office workers with
home printers (59%) print personal documents at work – with more than
70 percent saying they are most likely to engage in such behavior
off-the-clock. While one third (35%) of office workers cite printer
speed as the reason they print personal documents at work, more than
one-quarter (28%) use office printers to preserve home printing
supplies or because the printing is free (24%).
What are ink sneaks
printing? The survey reports that maps and directions (60%) and online
research or web site information (49%) are the two types of personal
printing documents most often inked at work. Other personal printing
done on the job include:
While a majority of office workers admit to
ink sneaking, ink “finking” is practically nonexistent. Although more
than half (56%) of respondents have seen a co-worker print personal
documents at work, virtually no one (4%) has snitched or complained
about a colleagues who has printed an excessive amount of personal
documents at work.

Free thINK Analysis
“Americans’
ink problems stem from the fact that people believe the price of ink
just stinks,” says Dr. Will Miller, noted pop culture psychologist,
author and self-proclaimed “Ink Shrink.”According to Dr. Will, the
typical home printer owner fits one of three ink personalities –
squirrels, squids or snakes. Based on his psychology expertise and
results from the thINK survey, these ink types are characterized by the
following:
  — Squirrels: Conscientiously concerned about conserving ink
  — Squids: Not concerned about wasting ink; strong likelihood to print
     whatever, whenever
  — Snakes:  Printing personal documents away from home or having others
     print for them

Consumers curious about their own ink personalities can take a free thINK profile quiz at http://www.inkisit.com/.
“Printer
innovations, like Kodak’s new premium ink, can reduce undue stress and
ink conservation maneuvers for the squirrels and snakes among us,”
continues Dr. Will. “It can also drive thicker family photo albums,
less ink sneaking at the office and better printer privileges for the
kids.”

Be Smart When Thinking Ink
For
consumers looking for a solution to the high cost of ink, Kodak offers
premium ink that saves them up to 50% on everything they print compared
to similar consumer inkjet printers*. The new KODAK EASYSHARE
All-in-One Printers use KODAK pigmented inks in a simple two-cartridge
setup. The 5-ink color cartridge at $14.99 MSRP and black cartridge at
$9.99 MSRP make replacement inks truly affordable to the customer, who
can now print from home without thinking too hard about ink.

Methodology
This
survey was conducted by Braun Research in March 2007. A total of 1,000
26-question surveys were completed via telephone to American adults age
18 or older who have a personal printer at home.

About Eastman Kodak Company
Kodak
is the world’s foremost imaging innovator. With sales of $10.7 billion
in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak’s system of
digital and traditional products and services to take, print and share
their pictures anytime, anywhere; Businesses effectively communicate
with customers worldwide using KODAK solutions for prepress,
conventional and digital printing and document imaging; and Creative
Professionals rely on KODAK technology to uniquely tell their story
through moving or still images.

[Author]

June 22, 2007 at 12:03 PM