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Nu-Kote Adds 150 New Jobs
You may not have heard of the name, but chances are you have used Nu-Kote International’s products. The company makes imaging supply products for printers, copiers, and fax machines. Nu-Kote will add 150 news jobs in Rochester.Nu-Kote International’s recent consolidation from locations in Tennesee and Texas, brought all of the company’s research and development jobs to Nu-Kote’s Ridgeway Avenue plant. Nu-Kote then decided it was only natural to move the company’s corporate headquarters to Rochester.
“I can get all of the mind share under one roof to really gain traction and catapult forward,” says Ron Baiocchi, Nu-Kote CEO and President.The company makes imaging supply products for ink jet printers, laser printers, copiers and fax machines. Its major customers are office supply superstores and big box retailers, like WalMart and Target.The numbers and bar codes on the bottom of checks and mail also come from Nu-Kote’s products.
President and CEO Ron Baiocchi says the company could have expanded in Dallas. It decided on Rochester because of the large talent pool in Rochester from other companies like Kodak and Xerox.”From a business standpoint, Rochester offers so much, the resources are tremendous here, great colleges to draw of off,” says Baiocchi.Worldwide the industry is worth $65 billion dollars. Over the past four years Nu-Kote has seen double digit growth.The company anticipates future growth by diversifying its business. Right now, Nu-Kote is reaching out to smaller businesses to add to its client list.The company has already hired 59 people this year, most of them in manufacturing. The rest of the new jobs will come within a year.Nu-Kote sees the new hires as a good investment not only for Rochester but also its own future.”At the end of the day it’s really people who really drive our business. It’s that simple,” says Baiocchi.
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