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OEM or Generic Cartridge?
San Diego, CA – July , 2007 – According to over 7,000 surveys completed by printer users, PrintCountry has concluded that customer satisfaction varies across brand names for both OEM and generic cartridge use. The surveys worked as such: two sets of customers were asked to rate theirsatisfaction with their printer brand. One set of customers only purchased OEM or brand name cartridges, while the other set only purchased generic or remanufactured cartridges. The results were quite interesting. Printer brands Okidata and Samsung faired pretty well in the ratings,receiving a 4.90 and a 3.92 out of a possible 5, respectively.
Customers were pleased with the performance of the printer ink cartridges and their cost. However, when the customers in the group that used generic cartridges were asked the same question, the results were quite different. Okidata and Samsung received a 2.95 and a 2.62, respectively when generic orremanufactured cartridges were used. It can only be concluded that the overall function of these printers is so high in quality that the money saved when using a generic cartridge is not viewed as a benefit.Lexmark and Dell both did badly in the survey. OEM supplies are very expensive for these brands, so the customer satisfaction level was significantly higher for the cheaper, generic products. The cost savings in these cases made the overall customer satisfaction increase. Other brands like HP, Canon and Brother faired well in the survey. Customer satisfaction was above average forOEM products and rose slightly higher for the generic cartridges. This shows that the printers function acceptably and the cost savings of remanufactured or generic products merely adds to the satisfaction.
PrintCountry provides printer troubleshooting and cartridge tips at and also maintains a fun fact printer blog “If It Prints, I’ll Let you Know” on the latest printer news at. The see a longer version of this press release and more information about the survey mentioned above please visit OEM or Generic PrinterInk Cartridges Survey Contact: Ian Thomason, PrintCountry Operations Manager PrintCountry Phone: 866-775-2697 Fax: 630-566-0708 info@printcountry.com
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