Date: Monday October 31, 2005 10:18:00 am
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Depot sues Staples
October 2005 – Delray Beach (FL): Office Depot has filed a lawsuit against Staples for the alleged improper purchase of online search-engine ads, in order to poach potential customers.
Depot claims that Staples and its subsidiary, Quill, tried to lure away customers searching for Viking Office Products, a Depot subsidiary, by purchasing “key word” ads from Google. When searching the word “Viking”, the first ad to appear in the results for the sponsored links was for Staples, Depot states.
The company asserts that Staples is targeting customers because it is closing the Viking brand in the US.
Staples EVP for business delivery, Brian Light, described the suit as “totally without merit”.
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