OfficeMax tapping into US small-business market
September
2007 — Naperville (IL): OfficeMax is expanding its line of business
design services through OfficeMax ImPress print and document services.
The
company is hoping to tap in to the 26 million self-employed or under
ten-person firms in the US. According to the company, the expanded
service will bridge the gap between do-it-yourself design and design
agencies.As part of the expansion the ImPress line now offers more than
1,000 new customisable business card and stationery designs that
“enable customers to create a look of their own”.Customers, with the
help of an OfficeMax ImPress staff member, have the option to design a
look using design templates, upload artwork into an existing design, or
create a new identity from scratch. Customers are also able to see
artwork in real-time due to the addition of on-site design kiosks. This
technology also enables customers to apply designs instantly across
coordinating stationery, brochures, labels, folders and more.Ryan Vero,
EVP and chief merchandising officer, said: “Expanding OfficeMax
ImPress’s design services comes at a critical time. We see a new
service niche emerging because small business owners want more control
over designs, but they fall short on skills and resources. Plus, they
don’t have time to keep going back and forth on design concepts.Gone
are the days where creativity is limited to picking a template out of a
catalogue and hoping the design turns out as good as the picture. Now
customers can see their creation in real time.”