PLANT A TREE , NOT A CARTRIDGE !

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Date: Wednesday March 28, 2007 09:50:00 am
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    National Arbor Day Foundation Partners With Cartridge World on New Program: ‘Plant A Tree, Not A Cartridge’
    NEBRASKA
    CITY, Neb., March 07 — The National Arbor Day Foundation has announced
    a new partnership with ink and toner-refill franchise retailer
    Cartridge World to help replant America’s national forests that have
    been damaged by wildfires and other natural causes. In conjunction with
    its frequent buyer program, Cartridge World will make a donation to the
    Foundation to plant a tree in a national forest. The retailer hopes to
    plant 75,000 trees in national forests.

    “Plant
    a Tree, Not a Cartridge” reinforces Cartridge World’s commitment to
    keeping discarded ink and toner cartridges out of landfills by
    providing an alternative to purchasing new cartridges.
    Beginning
    in April, customers at its 550 stores nationwide will be offered a
    “Plant a Tree Frequent Buyer Card.” Once the card is filled, the
    customer will receive a tree gift certificate which tells the customer
    a tree has been planted in a national forest on his/her behalf. New
    stores also will be handing out Arbor Day Foundation Gift Trees to
    customers during grand openings beginning in April.

    Cartridge
    World is no stranger to helping local environmental support
    initiatives. Cartridge World also has an established recycling
    fundraiser program with community groups, schools and businesses
    throughout the nation. The recycling program invites participants to
    collect empty ink and toner cartridges, and Cartridge World will offer
    to buy back those

    cartridges to ensure each one is recycled
    properly.”With Cartridge World’s commitment and the National Arbor Day
    Foundation’s help and support, we are hoping this program is as
    successful as it was with our UK Cartridge World franchises in 2004,”
    said Burt Yarkin, CEO of Cartridge World. “The UK franchises helped the
    environment by planting 6,000 trees, and we hope to be even more
    effective. The ‘Plant a Tree, Not a Cartridge’ program supports who
    Cartridge World is and what we believe.””We are grateful for Cartridge
    World’s commitment and support. The ‘Plant a Tree, Not a Cartridge’
    program demonstrates an environmentally friendly initiative that also
    takes the proactive step of planting trees,” said John Rosenow,
    president of The National Arbor Day Foundation. “The company’s generous
    contribution to replanting America’s national forests will help restore
    wildlife habitat, clean the air, protect soil and waterways, and
    restore these beautiful and valuable natural resources for the benefits
    of generations to come.”Last year was the worst forest fire season on
    record, burning more than 9.6 million acres of land and creating a need
    for planting millions oftrees in national forests around the country.

    About Cartridge World
    Emeryville,
    CA-based Cartridge World is the world’s fastest growing ink and toner
    refilling retailer in the $80 billion printer cartridge industry. The
    company refills empty ink cartridges and remanufactures empty toner
    cartridges for inkjet printers, laser printers, fax machines, and
    photocopiers with top quality, brand-specific ink and toners; It offers
    consumers and businesses a more affordable option to buying new,
    provides a 100% satisfaction money-back guarantee and helps the
    environment by keeping cartridges out of landfills. Voted #1 in the
    category of toner replacement services by Entrepreneur Magazine
    Franchisee 500, Cartridge World has more than 1,400 franchised retail
    locations in 36 countries. Cartridge World North America was founded in
    2003. There are currently 550 locations open in the United States, with
    800 locations expected by the end of 2007. For more information call
    (888) 99-REFILL or visit http://www.cartridgeworldusa.com.

    About The National Arbor Day Foundation
    The
    National Arbor Day Foundation is a nonprofit, environmental education
    organization of nearly one million members, with a mission toinspire
    people to plant, nurture, and celebrate trees. More information on the
    Foundation and its programs can be found at arborday.org.

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