RUSSIA:PRINTER SALES BOOMING……..UP 20% !

[Anonymous]

Russia: printer market wakes up
March 
2008,   The market value of printing and copying devices has grown by
20% in Russia over 2007. According to IDC, 5.3 mln devices have been
sold for $1.2 bln. Analysts say investments into IT and activities of
home users, who replaced their inkjet printers with multifunctional
devices, provided the impetus for the market growth. The average market
growth is expected to amount to 8% in the coming five years.After an
insignificant slowdown (by 3%) in 2006, the market of printing and
copying devices (printers, copiers, multifunctional devices) showed
steady growth in 2007. According to IDC, 5.3 mln devices were sold,
which is a 20% increase as compared to 2006. The positive dynamics is
approved by the conclusion made by IDC analysts in 2006 that in 2007
the Russian market of printers, copiers and multifunctional devices
will not get saturated. In money terms the market volume grew by $1.2
bln (a 2% growth).

IDC top-three consists of HP, Canon, and
Epson (from highest to lowest market share). The given companies
together with Samsung and Xerox supervise more than 90% of shipment in
terms of units and more than 80% in money terms.IDC believes the major
impetus to the market growth in 2007 was provided by investment of
large companies and governmental institutions into IT. Furthermore, in
2007 laser devices were actively bought and inkjet printers were
replaced by multifunctional devices.

The Russian market of printing and copying devices grew by 20% in 2007
The
mentioned factors influenced not only the growth but the structure of
shipments, specialists highlight. Thus, shipments of first level model
were growing especially fast in the segment of laser-based devices,
shipments of color printing devices having grown by 90% (in terms of
units).A shift in demand towards multifunctional devices recorded by
IDC earlier continued in 2007. The given market segment grew 1.5 fold
over the year, its value reaching 2.4 mln devices.According to the
specialists of ITResearch, the sales volume of printers and
multifunctional devices to end users reached about 5.3 mln devices (a
7% growth). ‘However, the given market was not developing uniformly, –
says Vladislav Mironos, ITResearch leading expert. – Printers have
recently dominated the given market, but following the results of 2007
multifunctional devices have gained momentum and in 2008 they are
likely to surpass one functional printers. By 2007 results, the sales
of printers reduced by 10% and reached 2.9 mln devices. On the contrary
multifunctional devices grew by 38% reaching 2.4 mln devices,
ITResearch points out.‘Due to growing popularity of multifunctional
devices both with home and corporate users in 2008 multifunctional
devices are sure to dominated not only in terms of money but unites’, –
says Alexander Goloshapov, IDC senior analyst. He expects the average
annual growth rate of the Russian market of periphery devices to reach
8% in the coming five years.

[Author]

March 12, 2008 at 1:29 PM