SAMSUNG GRABS XEROX PARTNER IN THE UK

[Anonymous]

http://www.channelweb.co.uk/crn/news/2216170/samsung-grabs-xerox-partner-uk-3992317
Samsung grabs Xerox partner for UK growth
Samsung continues bid to become market leader
Printer
vendor Samsung spent three days last month encamped at the home of
reseller Printerland as part of its strategy to take over the UK
printer market.Printerland, which claims to be the UK’s top printer
reseller, with 70,000 clients, and is Xerox’s top partner, has been
recruited by Samsung to widen its footprint in key vertical markets.“We
have always sold Samsung printers,” explained Printerland managing
director James Kight“They are good, reliable machines, but the sales
just plodded along. Now it has changed direction and decided it wants
to be number one in printing in the UK. So we have thrashed out a deal.”

Samsung
chose Printerland because, since starting with it in mid-2006, the
reseller’s Samsung business has grown by 400 per cent. Samsung says it
wants another 400 per cent rise in just one more year.Steve Pearce,
Samsung’s print product marketing manager, said: “Printerland mirrors
our business direction in terms of offering the best print solutions
available to customers. With Printerland, we can succeed in the laser
multi-function printer market.”Kight added: “Samsung has a great record
for products that are ideal for six or seven vertical markets. I can
see them being a great supplier for the education market.”

[Author]

May 16, 2008 at 12:29 PM