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http://www.channelemea.com/spip.php?article1466
Samsung works out deal for 0% financing on UK printer sales
Samsung has launched a 0% financing scheme for its business-focused printer portfolio in the UK. The offer launched with participating Samsung resellers in the UK and Ireland at the start of June. Samsung plans to roll out the initiative to more countries in Europe in the near future.The vendor hopes that the programme will make Samsung printing technology more affordable and accessible to business customers. “Printing represents the largest proportion of IT spend and is a business process that companies often seek to address as part of a wider cost reduction exercise,” said Neil Sawyer, head of marketing, European printing operation at Samsung.
“Printing technologies from Samsung make it easy for businesses to control printing costs at the same time as enhancing employee productivity with more efficient printing processes. However, budget limitations can mean that money isn’t always available to invest in new technology when companies need it most. The introduction of the Samsung 0% finance programme makes our printer technology more affordable and accessible to businesses at the right time,” said Sawyer.
Samsung reckons that leasing is a compelling option in the current market conditions, allowing customers to maintain current cash reserves and benefit from predictable costs. There is no interest to pay on loans or overdrafts and in many countries, leasing offers tax advantages over equipment ownership, according to Samsung.
Samsung also claims that customers will benefit from the added flexibility of being a ‘user’ rather than an ‘owner’, reducing exposure to obsolete technology and depreciating assets. At the end of the lease period, companies can choose to upgrade the infrastructure, continue with the existing agreement, or to buy it outright subject to a small final fee.
The finance programme is offered through a strategic partnership with De Lage Landen (DLL). DLL, part of the Rabobank Group, is a global provider of leasing, business and consumer finance solutions with a proven track record in the IT sector. The offer, which is valid until 31st May 2010, is available for printers from Samsung’s business product portfolio.
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