SAMSUNG PARTNERS WITH US/EPA IN AD CAMPAIGN

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Date: Friday April 24, 2009 12:22:11 pm
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    http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090420005578&newsLang=en
    Samsung Partners with EPA in ‘Change the World, Start with ENERGY STAR’ Campaign
    Samsung
    is providing ENERGY STAR-qualified consumer electronics and home
    appliances for the eco-house exhibit available to view now on the
    National Mall in Washington, D.C.
    RIDGEFIELD PARK, N.J. &
    WASHINGTON–Samsung Electronics America, Inc., a market leader and
    award-winning innovator in consumer electronics and telecommunications,
    today announced that it has partnered with the U.S. Environmental
    Protection Agency (EPA) to provide consumer electronics and home
    appliances for the ‘Change the World, Start with ENERGY STAR’ campaign
    event at the National Mall in Washington, D.C. through Earth Day, April
    22. Most recently, Samsung was named as an award recipient for
    Excellence in Product Labeling by the ENERGY STAR program.As part of
    the campaign, an entire eco-friendly home was constructed to
    demonstrate how using ENERGY STAR qualified products can help consumers
    minimize energy consumption and save money in the process. Samsung’s
    ENERGY STAR qualified consumer electronics and appliances are exhibited
    throughout the house, from the kitchen to the living room to the home
    office.“This campaign presents a terrific opportunity for consumers to
    experience and learn about the positive impact choosing energy
    efficient products for the home can have on the environment,” said Kris
    Narayanan, director of marketing for Samsung Electronics America.
    “Samsung is proud to provide consumer electronics and home appliances
    to this exhibit. We applaud the EPA’s efforts to promote
    energy-efficient alternatives for the home.”

    This interactive,
    custom-built exhibit also includes an array of environmentally friendly
    building materials and is designed to demonstrate how important these
    practices are toward reducing energy consumption and helping to curb
    global warming. As part of the campaign, the EPA has partnered with
    organizations around the country, including manufacturers, retailers,
    utilities and non-profit organizations to host events that feature the
    ENERGY STAR House.“Through innovations in R&D and design, Samsung
    has worked diligently to enable many of our products to meet or exceed
    the ENERGY STAR requirements set forth by the EPA and the Department of
    Energy,” said Tim Baxter, president, Consumer Electronics Division,
    Samsung Electronics America. “To be a selected partner for this exhibit
    is a privilege, and it is our hope that consumers will see first-hand
    how steps taken at home can make a tremendous difference to their lives
    and our environment.”

    An Eco-Friendly Entertainment Experience
    As
    part of the ENERGY STAR eco-friendly exhibit, Samsung is providing an
    array of appliances and consumer electronics throughout the home. A
    40-inch Series 6000 LED HDTV, a 26-inch Series 3 360 LCD HDTV, and a
    BD-P3600 Blu-ray player are the centerpieces of the entertainment
    experience.Samsung’s new line of LED HDTVs, including the 40-inch
    Series 6000 LED HDTV which will be featured in the ENERGY STAR house,
    utilizes edge-mounted LEDs as their primary light source rather than
    traditional Cold Cathode Fluorescent Lamps (CCFL). By using this
    innovative technique, the entire line boasts superior contrast ratios
    and improved picture quality, ultra-thin design, and substantial
    decreases in energy consumption. Power consumption is reduced by up to
    40 percent versus traditional LCD HDTVs of a similar size, easily
    meeting ENERGY STAR v3.0 guidelines. The new line also includes a power
    indicator menu and an optimized energy savings mode, and the LED
    modules are mercury-free, which makes for cleaner manufacturing and
    safer recycling when compared with backlight technologies currently
    available. Finally, these TVs require less material to manufacture and
    are thinner, reducing packing material and consumer waste. The smaller
    packaging allows for more units to be shipped and less fuel to be
    consumed at a time which potentially reduces Samsung’s carbon footprint.

    Samsung’s
    26-inch Series 3 360 LCD HDTV, which is also ENERGY STAR v3.0
    qualified, is perfectly suited for a versatile smaller room where the
    TV must meet requirements for both form and function. The display
    boasts Samsung’s unique design and offers a number of connection
    options to not only watch movies but also play PC-based games.Samsung’s
    BD-P3600 Blu-ray player promises top-notch video playback,
    comprehensive audio decoding, and unprecedented networking capabilities
    for an immersive, theater-like experience, all within the ENERGY STAR
    v3.0 guidelines. This impressive player includes state-of-the-art
    connectivity features including Netflix movie and Pandora music
    streaming to your TV over Wi-Fi and Full HD 1080p playback of Blu-ray
    discs. In addition, the BD-P3600 manages to keep its power usage at a
    minimum, even in standby mode when it uses only 1W of electricity.

    Appliances
    In
    the kitchen of the ENERGY STAR house, Samsung has provided the DMR78, a
    built-in dishwasher that is a conservation trifecta not only featuring
    savings in energy and water but is also one of the quietest dishwashers
    in its class at 49dBA. The DMR78 is ENERGY STAR qualified, using only
    289 kWh/year. In addition, it includes a hard food disposer to
    eliminate the need to prewash dishes and in turn, conserve water.

    Samsung’s
    super capacity front-loading washer is also featured in the ENERGY STAR
    house. The WF448 is the first washer to offer families an extra large
    capacity of 4.5 cu. ft., which is the largest capacity residential drum
    washer in North America. The larger capacity means fewer loads; thus
    savings in energy and water. While the WF448 is ENERGY STAR qualified,
    it offers plenty of power with a 1300 RPM maximum spin speed, yet noise
    and vibration is controlled to a minimum with its Vibration Reduction
    Technology. To match the WF448 washer, Samsung also provided a DV448AEP
    electric dryer. The DV448AEP offers 7.4 cu. ft. of drying capacity and
    includes Samsung’s advanced steam drying feature to reduce wrinkles and
    remove odors.

    Working and Conserving
    Whether it is school
    work, paying bills or running a business, the home office is always
    working. For this reason, conserving energy in the home office is
    important. In the ENERGY STAR house, Samsung features its latest LCD
    monitor, the P2370, which is designed to reduce one’s overall carbon
    footprint, focusing on the entire lifecycle of the product. This 23”
    Full-HD LCD monitor is ENERGY STAR v3.0 qualified and consumes up to
    33% less energy than other LCD monitors of similar size. The P2370
    further features an auto-standby capability to immediately reduce its
    power consumption to <0.3W when it does not sense an active display
    signal. Additionally, the P2370 is VOC-free, enabling easier
    recyclability and is only 1.18” thin, which results in a reduction of
    packing materials. All of these energy-saving features make for a
    smaller product footprint, which enables Samsung to use less space in
    the shipping/distribution process.

    The ENERGY STAR home office
    also features the Samsung CLX-3175FW wireless color laser multifunction
    printer. This ENERGY STAR qualified color 4-in-1 laser printer is one
    of the smallest and quietest in its class, resulting in less packaging
    and less noise pollution. The CLX-3175FW operates at only 48dBA which
    is the same volume as a moderate rainfall or a normal conversation.
    Additionally, this printer contains advanced energy conservation
    technology that reduces power consumption when it is not in active use.
    When the CLX-3175FW does not receive data for an extended period of
    time, power consumption is automatically lowered to consume less than
    15W. Recycle your toner cartridges from the convenience of your home.
    Simply print off a label at http://www.samsung.com/starus and you can recycle
    the cartridges and their packaging.“We are pleased to work with
    companies like Samsung to help consumers take steps to fight global
    warming through a more efficient home,” said Kathleen Hogan, Director,
    Climate Protection Partnerships Division, U.S. EPA.

    At the
    conclusion of the campaign, Samsung will donate the consumer
    electronics and home appliances in the ENERGY STAR House to the Boys
    & Girls Club of Washington, D.C.For more information about
    Samsung’s environmental initiatives and the products featured in the
    ENERGY STAR house, please visit http://www.samsung.com.

    About ENERGY STAR
    ENERGY
    STAR was introduced by the U.S. Environmental Protection Agency in 1992
    as a voluntary market-based partnership to reduce greenhouse gas
    emissions through increased energy efficiency. Today, in partnership
    with the U.S. Department of Energy, ENERGY STAR offers businesses and
    consumers energy-efficient solutions to save energy, money and help
    protect the environment for future generations. More than 15,000
    organizations are ENERGY STAR partners committed to improving the
    energy efficiency of products, homes, buildings and businesses. For
    more information about ENERGY STAR, visit http://www.energystar.gov or call
    toll-free 1-888-STAR-YES (1-888-782-7937).

    About Samsung Electronics America, Inc.

    Samsung
    Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a
    subsidiary of Samsung Electronics Co., Ltd. The company markets a broad
    range of award-winning consumer electronics, information systems, and
    home appliance products, as well as oversees all of Samsung’s North
    American operations including Samsung Telecommunications America, LP,
    Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and
    Samsung Electronics Mexico, Inc. As a result of its commitment to
    innovation and unique design, the Samsung organization is one of the
    most decorated brands in the electronics industry. The company was
    ranked #6 in the Electronics Industry segment in Fortune Magazine’s
    “Most Admired Companies 2008,” and named as one of Fast Company’s “Fast
    50 Most Innovative Companies of 2008.” Among popular BusinessWeek
    rankings, the company ranked #26 in the publication’s “Most Innovative
    Companies of 2008” and #21 in the “100 Best Global Brands” for 2007.
    Samsung Electronics Co, Ltd. is also a top patent holder, ranking
    second overall in the U.S. in 2007. Please visit http://www.samsung.com for
    more information.

    About Samsung Electronics Co. Ltd
    Samsung
    Electronics Co., Ltd. is a global leader in semiconductor,
    telecommunication, digital media and digital convergence technologies
    with 2007 consolidated sales of US$105 billion. Employing approximately
    150,000 people in 134 offices in 62 countries, the company consists of
    two main business units: Digital Media & Communications and Device
    Solutions. Recognized as one of the fastest growing global brands,
    Samsung Electronics is a leading producer of digital TVs, memory chips,
    mobile phones and TFT-LCDs. For more information, please visit
    http://www.samsung.com.

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