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Samsung sets sights on regional retail channel
Top executives from Samsung are getting revved up and ready for a retail
recruitment bonanza at the upcoming Digital Consumer Channel (DCC) conference to
be held in Fujairah next week from the 15th to 18th May.
The event,
which gathers together IT vendors and retailers from across the Middle East and
North Africa region, has been organised by DISTREE Events. More than 120 senior
executives from top regional retailers are expected to descend on the Al Aqah
Beach Resort as vendors pull out all the stops to build relationships with this
powerful channel-to-market.
IT vendor powerhouses will be out in force at
the inaugural MENA DCC event attempting to capture retail mind share and steal a
march on the competition. The commitment of vendors to building MENA retail
channels is underlined by the major sponsors supporting the event.
Both
AMD and HP have opted for platinum sponsorship packages with Acer, Toshiba,
Logitech and Samsung all opting for gold sponsorship status. Panasonic is also
joining the fun and has signed up as a silver sponsor.
“We are delighted
to support this event designed specifically for IT vendors looking for new
retail channel partners or expanding existing channels in the MENA region,” said
J. H. Park, president at Samsung Gulf Electronics.
“This is a platform
where Samsung will not only be able to present its products and technologies to
this unrivalled audience, but also will get instant and invaluable feedback from
executives who are the true torchbearers in their respective markets,” he
added.
The inaugural DCC event for MENA promises to be a truly regional
event with IT retail executives from Algeria, Bahrain, Egypt, Iran, Iraq,
Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria,
Tunisia, Turkey, UAE and Yemen all expected to attend. For vendors, the event
provides a platform to communicate a strong brand identity to retail channels at
different levels of maturity.
“Samsung is committed to growing its brand
equity through an institutionalised approach to marketing and continued
investment in its people, products and the communities in which it operates. Our
goal is to continue to become a global leader in the digital convergence
revolution with a number one market share in most digital product segments. Such
premier events enable us to communicate our brand personality to our key
audience,” added Park.
In total, more than 40 vendors and retail
distributors will use the show as an opportunity to pitch their products and
services to DCC delegates.
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