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Samsung aims to be among top three laser printer brands in 2007
Samsung Electronics plans to launch 10-12 new laser printers in Taiwan in 2007 with a goal of becoming one of the top three brands in Taiwan, according to Samsung Taiwan director SM Hong at a November 22 press conference to formally introduce its CLP-300 color laser printer in Taiwan.Currently in the Taiwan market for laser printers, Hewlett-Packard and Epson are the top two brands with a combined market share of 75-80%, followed by Fuji Xerox and Samsung each with 8-10%, Samsung Taiwan indicated.In line with its goal for next year, Samsung Taiwan has set up a team specifically to evaluate government open-bid procurement and will ask Samsung to offer discount prices so as to win as many as possible bids, Hong emphasized.Samsung has enhanced its competitiveness in laser printers through large R&D investment, having risen to be among the top two brands in both the US and Europe, Hong pointed out.
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