TOSHIBA's U.S. TONER PLANT CELEBRATES 25 YEARS

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Date: Wednesday October 6, 2010 07:13:10 am
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    http://www.mitchellrepublic.com/event/article/id/46522/
    TOSHIBA’s U.S. TONER PLANT CELEBRATES 25 YEARS
     Toshiba
    America Business Solutions has strived for quality service to its
    customers, employees and community over the years.As the Mitchell
    business heads into its 25th year, it’s grateful for the support it’s
    received not only its customers, but for those who have supported the
    plant along the way, according to company officials.“It’s hard to
    believe,” Dave Tronnes, assistant general manager and vice president of
    manufacturing, said of the firm’s silver anniversary. “It’s just a great
    experience not just for Toshiba and this factory, but for our employees
    as well.”Toshiba’s Mitchell location at 901 N. Foster opened its doors
    on Oct. 4, 1986, with 40 employees and 80,000 square feet of factory.
    Since then the plant has added five expansions and now sits at more than
    180,000 square feet with 100 employees.Producing solely ink toner, the
    Mitchell plant was the second of three Toshiba toner plants built
    throughout the world. The first plant was in Japan, while the third is
    in France.

    For the first 22 years, the plant only produced black
    and white toner for its copy machines. Three years ago the plant
    invested $15 million to produce color toner.“Color is the future for
    toner activity and we wanted to be on board with that,” Tronnes said.
    “Toshiba invested in the facility and that really is what will drive the
    long-term success of this factory even more.”Mitchell, Tronnes said,
    was a good, central location for the plant. Also, the factory was a 3M
    plant before it belonged to Toshiba. 3M wanted to get out of the toner
    business, so Toshiba, which built copy machines for 3M, moved in.“It was
    just a match made in heaven and boom, we came here,” Tronnes said.

    Toshiba
    is the only Japanese company producing color toner in the U.S., and
    about 30 percent of the plant’s product is shipped overseas.As of
    February, the Mitchell plant produced its 40 millionth kilogram of
    toner, which is equivalent to 100 million pounds.“If you fill pop
    bottles and lay them end to end they’d go around the world,” Tronnes
    said. “If you put the toner in a basketball court and built the walls
    300 feet tall, it would fill it. There’s a tremendous amount of toner
    coming out of the factory.”Although Toshiba America Business Solutions
    is headquartered in California, it is owned by the Japanese Toshiba
    plant. There are two Japanese executives staffed at the Mitchell plant
    at all times. The mix in culture has been a benefit to the Mitchell
    plant, Tronnes said.

    The Japanese culture differs not only through the human perspective, but the business perspective, too, he said.

    “The
    part that struck me the most is that if there is a problem, they don’t
    go on a head hunt,” Tronnes said. “They group everyone together and say,
    ‘How do we fix it.’“They look at problems as an opportunity and not a
    threat,” he said. “It’s very refreshing.”He added that it’s a major
    difference from other major U.S. corporations.There is a constant stream
    of communication between the Mitchell plant and Japan, and employees
    are often sent overseas to see the equipment used in Japan.The company
    knows, though, that without their staff, they wouldn’t have the success
    they’ve achieved thus far.

    Employees average 18 years of service,
    and the majority are from Mitchell or the surrounding 60-mile
    radius.“They are very local, dedicated and hardworking,” Tronnes said.
    “Our employees are just top-notch.”And to enhance the plant even more,
    the company is looking at how to entice younger employees to ensure the
    plant continues its success in Mitchell.

    Toshiba has made it a
    point to share its success with Mitchell, Davison County and the
    state.Over the years, generous donations have been made, including
    $125,000 to Mitchell hospitals for medical equipment, $125,000 to
    Mitchell schools, $75,000 for a Davison County storm warning system and
    $100,000 to Shoto-Tein Japanese Gardens in Sioux Falls.Other projects
    Toshiba has donated to include the Mitchell Ice Arena and Pepsi-Cola
    Soccer Complex, among many others. The plant also gives copy machines to
    non-profit organizations and recycles its testing paper by giving it to
    schools and other organizations for notepads.“We’re trying to give back
    all the time,” Tronnes said. “That’s part of the Japanese culture as
    well. We want to be part of the community we’re in. We want everyone to
    know who we are and what we do here.”

    As far as the future of
    Toshiba, Tronnes said the copy market is tough.“There’s only so many
    machines in so many places. We get business by being better than the
    next guy and replacing his machine. I’m confident that will happen,”
    Tronnes said. “Based on the investment and based on the people, there is
    another 25 years here in Mitchell.”

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