UK :INTERNET TONER CARTRIDGE SITE HACKED & ROBBED

[Anonymous]

http://www.istockanalyst.com/article/viewiStockNews/articleid/3571602
UK :INTERNET TONER CARTRIDGE SITE
HACKED & ROBBED
Just after John
Sollars launched online printer cartridge retailer Stinky Ink Shop,
fraudsters hit his site. He was getting seven or eight small orders a
day from different addresses and shipped pound 32,000-worth of goods in
six weeks that he was never paid for.”As the sales had come from a ring
of criminals all over the UK, it was too big a task to file reports at
every local police authority and nothing would have happened anyway as
the individual transactions were of low value,” says Sollars.

He
fought back using email marketing and search engine optimisation to
generate extra traffic. He also installed software from ecommerce
company Actinic that incorporates features to help protect against
fraud. Payment methods can be restricted by geographic region so
merchants can identify high-risk areas and refuse card payments.
Shoppers also have to accept the site’s terms and conditions before
ordering.Chris Barling, chief executive at Actinic, says fraud is a
classic area where marketing’s requirements can conflict with best
practice.”Most online retailers would like to complete all aspects of a
sales transaction at their own website but to do this you need black-
belt level security,” he says. “Retailers should outsource the payment
part of the website to the likes of PayPal or other online payment
providers.”

[Author]

November 13, 2009 at 11:12 AM