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OP dealers are losers online – Proficiency Group
May
2006 – London (UK): The majority of OP dealers are “missing out”
because of a lack of web presence, says marketing company Proficiency
Group.The company says web leaders like euroffice, Viking and Staples
have established themselves so solidly that it will grow increasingly
difficult for smaller dealers to break through into the market.Speaking
prior to Proficiency Group’s Breakthrough Markting to the Office
Conference at the London Metropole on Tuesday 23 May, “web celeb”
marketer Kevin Rossitor said: “I predict that we’ll see an increasing
percentage of dealers struggling big time…maybe even going bust. This
may happen solely by failing to get to grips with online OP selling,
failing to understand how to harness its power and failing to invest in
their own futures.
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