WHO IS …….FRANK CASE @ CARTRIDGES WORLD ?

[Anonymous]

http://www.franchising.com/pressreleases/15512/
WHO IS FRANK CASE @ CARTRIDGES WORLD ?
Cartridge World Names Frank Case Vice President of
Consumer Products
Former Franchise Liaison for Pepsi-Cola Appointed
to Energize Brand Development and Franchisee Support
May 2010  Emeryville, CA – Cartridge World, the world’s
largest dedicated retailer of refilled ink and toner printer cartridges,
announces the appointment of Frank Case as Vice President, Consumer
Products.Case, who most recently served as franchise liaison for
Pepsi-Cola North American Beverages covering the South Central United
States, will work directly with the company’s network of master
franchisees to build brand awareness and help support the company’s
network of stores throughout the United States.”We’re looking to Frank
to keep our momentum moving forward and to show people the incredible
opportunity at Cartridge World, not only to perspective franchisees, but
people across the country who can be saving money and helping the
environment,” said Steven Yeffa, President of Cartridge World Americas.
“Frank has the brand development know-how, background and abilities to
move the needle at the local level in our stores and also build the
brand nationally. We’re extremely excited to have him on our team.”

Case’s
impressive resume is highlighted by more than 20 years of diverse
management experience in sales and operations. He has excelled in
negotiating and sales execution within regional markets and national
chains such as retail giant Walmart. Case’s leadership has been field
tested in various industries including snack foods, wholesale alcohol
and preferred meats/wild game.”Cartridge World offers a service that is
in high demand and finds itself at a pivotal time in terms of growth and
brand awareness,” Case said. “I look forward to my role in energizing
that growth and contributing to the company’s continued success.”
About
Cartridge World

Emeryville, CA-based Cartridge World is the
world’s fastest growing ink and toner refilling retailer and franchisor
in the $80 billion printer cartridge industry. The company refills and
remanufactures inkjet and toner printer cartridges, using
state-of-the-art processes and high quality inks and toners. It offers
consumers and businesses a more affordable option to buying new,
provides a 100 percent satisfaction money-back guarantee and helps the
environment by keeping cartridges out of landfills. Voted #1 in the
category of toner replacement services by Entrepreneur Magazine
Franchise 500 for 2010, Cartridge World has more than 1,700 franchised
retail locations in 61 countries.

[Author]

May 10, 2010 at 9:21 AM