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Who Rules The Taiwan Printer Market?
Taiwan market: Epson launches CISS printers
Max Wang, Taipei; Adam Hwang, DIGITIMESSeiko Epson on April 16 unveiled two CISS (continuous ink supply system) A3/A4 printers, the 6-color L1800 and 4-color L1300, for immediate launch in the Taiwan market at recommended retail prices of NT$16,990 (US$563) and NT$13,990, respectively, according to Epson Taiwan Technology & Trading.
In addition, Epson launched the L555 inkjet MFP (multi-function peripheral) at a recommended retail price of NT$7,490 and L120 inkjet printer at NT$3,490.
While demand for inkjet printers/MFPs in the Taiwan market is expected to drop from 440,000 units in 2013 to 420,000 units in 2014, CISS printer sales increased from 35,000 units in 2011 to nearly 71,000 units in 2013, and will rise to 89,000 units in 2014, Epson Taiwan said.
Epson occupied 56% of inkjet printer/MFP sales value in the Taiwan market in 2013 and aims to increase its market share to 60% in 2014.
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