[Anonymous]

Xerox Rolls Out Seven New Products Starting at $499, Bolsters Distribution to Reach Small, Mid-Size Businesses
Certified
IT resellers to sell full Xerox office line of printers, MFPs;
Incentives, services, software tools expanded for agents, resellers
ORLANDO,
Fla., Feb. 2007 — Meeting with 800 resellers and independent agents
for its first distribution partner summit, Xerox Corporation (NYSE:XRX)
today rolled out a suite of seven new products and services for
expanded sales channels. The target: a $44 billion market opportunity
in the small and mid-size business (SMB) market*.The company announced
three color printers, two color multifunction devices and two fax
machines at prices starting at $499 and speeds from 5 pages to 42 pages
per minute. Complementing the new technology are document management
solutions, services and software specifically designed to boost profit
for distribution partners while reducing costs and increasing
productivity for small and medium-sized offices, such as medical
clinics, law offices and independent real estate agents.Xerox is
simultaneously making its most significant investment in resellers and
independent agents since it launched these channels.
“We now have
the right products and channel programs to serve the fast-growing SMB
market. Customers have more Xerox offerings to choose from and more
ways to buy them,” said Xerox Chairman and CEO Anne M. Mulcahy. “We are
becoming a partner-centric company, bringing a broader array of
offerings and revenue growth opportunities to value-added resellers and
independent agents. Our commitment is to be the best partner in the
document domain.”

Distribution expansion
In
addition to expanding its line of low-end printers and MFPs that print,
copy, scan and fax, Xerox will for the first time offer its full office
product line through a set of accredited resellers with specialized
expertise in document management and information technology. Qualified
partners will become certified to sell higher-end systems that handle
letter-size and 11″x17″ documents at up to 90 ppm in black-and-white
and 50 ppm in color. The company is also recruiting resellers to offer
advanced document solutions such as scanning, storage and assessment
services. These initiatives will draw from a targeted group of about
600 top IT resellers in the U.S.At the same time, Xerox is enriching
its agent channel by adding several new elements, including access to a
wider array of accounts previously served exclusively by the Xerox
direct sales force. Enhanced incentive plans, new revenue growth
opportunities, and increased marketing, training and support will be
available to all agents. A tiered program will be offered to qualified
agents who expand their sales teams and meet or exceed performance
targets.Approximately 70 percent of Xerox’s North American equipment
installs are generated through channel partners, accounting for about
40 percent of equipment revenue.

Affordable products
Along
with the expansion of its distribution capacity, Xerox debuted its
largest launch ever of affordable desktop color printer and
multifunction products for small and medium-sized businesses.
* The
Xerox Phaser™ 6360, with speeds of up to 42 ppm in color and black and
white, is the world’s fastest letter-size color laser printer. It
supports Xerox’s CentreWare® Web desktop management software, which
allows IT administrators or office workers to remotely manage a fleet
of systems. Pricing starts at $1,399.
* The Xerox Phaser 8560 color
printer is built on Xerox’s patented solid ink technology. It’s
cartridge free, generating 90 percent less waste than other printers in
its class. It prints up to 30 ppm with an industry-leading
first-page-out time as fast as 5 seconds. The Phaser 8560 starts at
$799. It is also available as a multifunction device – the Xerox Phaser
8560MFP, which adds copying, scanning and faxing, starting at $1,499.
*
The Xerox Phaser 6115MFP is a $799 desktop MFP that brings advanced
features and high-quality color to small businesses. It prints up to 5
ppm color and 20 ppm monochrome and offers 2400 dpi print quality.
*
The Xerox Phaser 6180 color laser printer starts at $499 and runs at
speeds up to 20 color pages per minute and 26 ppm in black and white.
With Xerox’s Emulsion Aggregation High Gloss toner, it delivers vivid
600x600x4 dpi color output, continuous tones, and Pantone-certified
accurate colors.Other products include the Xerox FaxCentre™ 2121 and
FaxCentre 2218 designed for small to medium-sized businesses and
workgroups with mid- to high-volume faxing needs. They are priced at
$999 and $1,799, respectively.

SMB solutions and services
Xerox
also launched several new and enhanced office assessment services,
software tools and pricing programs for distribution partners and SMB
customers.The company enhanced its Xerox Office Productivity Advisor
tool and developed a streamlined version called QuickXOPA. These
Web-based tools help partners provide customized recommendations to
reduce costs based on printing patterns.Two complementary assessment
tools from software provider Print Audit are available to Xerox agents.
Print Audit’s Rapid Assessment Key enables agents to simply connect a
USB key to a PC and gather meter reads from all networked printing
devices at a customer location. The second tool, Print Audit Assessor,
is software that tracks a customer’s print environment, including who
is printing, what kind of documents are printed, and how much is
printed.Xerox is also making its PagePack™ cost-per-page pricing
program available to sales agents. This tool allows partners to offer
flexible, affordable monthly service and supplies contracts based on
how many pages their customers print.

[Author]

February 27, 2007 at 12:08 PM