XEROX’s NEW $ 425,000 PRINTERS

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Date: Wednesday April 18, 2007 02:52:00 pm
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    Xerox Bolsters Industry’s Largest Digital B&W Production Portfolio
    Systems give customers offset-like image quality, added flexibility, new revenue opportunities
    BOSTON–Xerox
    Corporation  has revamped its entire monochrome production printing
    portfolio with an array of new products and image quality improvements
    designed to help print providers of all sizes tackle complex digital
    printing jobs and drive continued growth. The new offerings debut here
    at AIIM/On Demand, a major conference and exhibition for the document
    imaging industry.
    “The black-and-white market continues to be an
    important area of focus and innovation for Xerox, as well as a
    significant revenue-generator for our customers,” said Quincy Allen,
    president, Xerox Production Systems Group. “From light to mass
    production and every niche in between, our products and tools are aimed
    at meeting customer demand for high-quality output and delivering new
    ways to grow their business.”
    Highlights include a mix of new technology and enhancements to Xerox’s monochrome production portfolio:
       
    * The Xerox Nuvera® 100/120/144 EA Digital Production System, a new
    platform using Emulsion Aggregation Toner, enables users to custom
    design the configuration that best fits their printing needs. EA Toner
    also is a key feature of the now officially launched Xerox Nuvera 288
    Digital Perfecting System, giving the tandem-engine architecture
    black-and-white printing system a true offset look and feel.
        *
    The Xerox 4595 Digital Copier/Printer presents a new entry-point in the
    light production monochrome category at 95 pages per minute. Also in
    the light production category, Xerox is adding a new print controller
    option for the award-winning Xerox 4110 Digital Copier/Printer.
       
    * The Xerox DocuTech® Highlight Color Systems, including the 128 and
    155 ppm models, have new finishing options and print stream choices. In
    addition, the first custom-blended colors are available for these
    systems.

    Next generation Xerox Nuvera EA platform
    Xerox is
    unveiling the next generation of its Xerox Nuvera platform: the Xerox
    Nuvera EA Digital Production System line, which provides offset-quality
    images and brings Xerox Nuvera reliability beyond the industry standard
    set by Xerox’s DocuTech systems. It also offers broad substrate
    flexibility, including coated stock.
    The
    Xerox Nuvera EA platform will use EA Toner, Xerox’s patented chemically
    grown toner. It has extremely small particles, resulting in a smooth,
    consistent offset matte finish and sharper details and images than
    traditional toner. EA Toner improves the overall reliability of the
    machine, requires less energy to manufacture and generates less waste.
    Developed in Xerox research labs, Xerox is constructing a
    state-of-the-art $59 million facility in Webster, N.Y. to manufacture
    EA Toner and expand its use.

    The new Xerox Nuvera EA platform
    brings “mix-and-match” capabilities to mid- and high-production
    environments, allowing customers to design the configuration that best
    fits their needs. The platform is modular and upgradeable so products
    can be tailored to current and future printing requirements. Customers
    can now build a system by selecting their print controller, scanning,
    feeding and finishing options, and printing speeds – 100, 120 and 144
    ppm. The platform is designed to meet the U.S. Environmental Protection
    Agency’s rigorous new ENERGY STAR® requirements. Xerox’s sheet
    enhancement module, which automatically ensures the sheets of paper
    stack perfectly flat, has also been incorporated into this new platform.

    Tandem-engine Xerox Nuvera 288 available
    A
    fully integrated, tandem-engine architecture makes the new Xerox Nuvera
    288 Digital Perfecting System run two-sided prints twice as fast with
    image quality equivalent to offset printing standards. Two Xerox Nuvera
    print engines physically connected together in one system can produce
    books, catalogs, bills, statements and other graphic-intensive
    documents at 288 duplex impressions per minute (144 two-sided pages) –
    the industry’s fastest cut-sheet duplex system. Xerox’s “Pass Through
    Programming” technology – which keeps the Xerox Nuvera 288 DPS running
    even if one of the engines is stopped – provides continued productivity
    and uptime for commercial print operations and in-house printing
    facilities.
    The system, shown last year as a technology
    demonstration and now available for customer installs, uses EA Toner.
    At a resolution of 4800 x 600 dots per inch and 156 lines per inch, the
    Xerox Nuvera 288 DPS is the highest resolution black-and-white digital
    production system on the market. The offset quality of the images
    coupled with the ability to run coated substrates makes the system
    ideal for transactional printing and book publishing, especially
    scientific, technical and medical manuals which include detailed
    drawings and images.
    Other key features include: the sheet
    enhancement module; a Xerox FreeFlow® DocuSP® print controller
    including an optional second dual-core processor to handle extremely
    complex jobs with large amounts of graphics and variable images; and a
    parallel RIP, proprietary software that can simultaneously process
    multiple long jobs. It excels on jobs with many non-repeating scanned
    images or photographs such as text books, magazines, yearbooks and
    product manuals.
    “As a business owner, everything is about
    productivity. Our Xerox Nuvera 288 Digital Perfecting System installed
    smoothly in December, and then we printed more than 5 1/2 million pages
    during the next 90 days,” said David Rohe, president, The Document
    Centre, Carol Stream, Ill., one of the first companies to test the
    product. The Document Centre is producing saddle-stitched 8.5”x11”
    booklets and 200-plus page catalogs with all tabs and additional
    materials inserted as the books are printed. “We liked the machine so
    much that we just ordered another one,” Rohe added.

    New light production entry
    With
    the continued growth of the light production monochrome segment, Xerox
    has introduced the Xerox 4595 Digital Copier/Printer. The 95 ppm system
    is based upon the same design as the award-winning Xerox 4110 Digital
    Copier/Printer.
    The Xerox 4595 provides customers with advanced
    functions at an entry-level price point – making it ideal for K-12
    educational institutions, large work groups, and quick and franchise
    printers. An easy-to-use control panel and extensive in-line finishing
    capabilities allow users to efficiently produce jobs including maps and
    booklets and everyday business materials like reports. Scanning 100
    single-sided pages per minute or 60 double-sided pages, the system
    allows large networked offices and light production environments
    including in-house print shops to scan directly to e-mail or a File
    Transfer Protocol server. The Xerox 4595 includes an integrated print
    controller or an optional Xerox FreeFlow DocuSP print controller.
    Xerox
    is also announcing a stand-alone FreeFlow DocuSP print controller for
    the 4110 Digital Copier/Printer, a 110 page-per-minute, black-and-white
    digital system. The server features expanded workflow control and
    variable-data printing capabilities for Xerox 4110 customers in
    corporate reprographic departments and quick printers and commercial
    printing operations.

    DocuTech Highlight Color enhancements
    Print
    providers can now choose a Xerox DocuTech 128 or 155 Highlight Color
    System with finishing options – stacking, stitching and tape binding –
    to generate new revenue-producing, high-volume publishing jobs such as
    books, manuals and direct mail. This enhanced finishing is already
    available for the DocuTech 180 Highlight Color System.
    Customers who
    produce transactional documents including bills, statements and
    invoices now have more print stream choices on the DocuTech 128, 155
    and 180 Highlight Color Systems. These systems already accept data in
    industry-standard formats such as Adobe® PostScript® and PDF for
    printing traditional publishing documents, and VIPP® and PPML for
    personalized documents. With the FreeFlow DocuSP print controller, they
    can now accept data in IPDS and LCDS formats, eliminating the need to
    use software to transform the data stream before it reaches the
    printer, which can slow down throughput on print jobs and lead to
    errors.
    In addition, Xerox’s custom-blended color program is
    expanding. In phase one, red, blue green, cyan and magenta were
    available for blending for the DocuTech Highlight Color Systems. One
    additional color, yellow, and two additional blending primary colors,
    clear and black, will be added this year. Xerox’s custom-blended colors
    allow print providers to match logo colors and other company branding
    requirements for their clients with a vast number of highlight
    colors/shades of red, orange, yellow, green, cyan, blue, violet,
    magenta and brown.
    Highlight-color jobs – documents in black plus
    one other color – make documents more effective by drawing attention to
    relevant information. The economical addition of color to
    black-and-white documents can increase the services that a print
    provider can offer their clients. In the C.P. Bourg booth, the DocuTech
    180 Highlight Color System with an inline Xerox Manual + Book Factory,
    will print a selection from The Little Blue Book of Advertising by Emmy
    Award-winner Steve Lance, who will sign copies of the book on Wednesday.
    Completing
    the monochrome product portfolio revamp is the single-engine Xerox 495
    Continuous Feed Duplex Printer, announced in February. The new 500
    image-per-minute digital printer simultaneously prints both sides of an
    18” wide web, and features a small-footprint design and innovative
    flash-fusing technology that results in increased substrate
    flexibility, and better image quality and productivity than competitive
    systems.
    Pricing and availability
    The Xerox Nuvera EA DPS will be
    available in North America, Europe and developing markets beginning May
    15. The Xerox Nuvera 288 DPS is available immediately in North America,
    Europe and developing markets. The Xerox 4595 and the Xerox 4110 with
    FreeFlow DocuSP print controller are available immediately in North
    America. The Xerox 495 Continuous Feed Duplex Printer is available
    immediately in North America, Europe and developing markets. The
    products are sold through the Xerox direct sales force, agents and
    concessionaires.
    The U.S. list price for the Xerox Nuvera EA DPS
    starts at $90,000 (including feeder/scanner, an MFF Finisher and
    ability to print PostScript). Pricing will vary depending on
    configuration. The list price for the base configuration of the Xerox
    Nuvera 288 DPS with two feeders, two finishing modules, an inserter and
    PostScript is $460,000. The list price for the Xerox 4595 with bypass
    and base finisher is $53,200, and the list price for the Xerox 4110
    with FreeFlow DocuSP print controller and bypass and base finisher is
    $81,900. List prices for the Xerox DocuTech 128 and 155 base
    configurations with finishing options start at $325,000 and $420,000,
    respectively. The list price for the Xerox 495 Continuous Feed Duplex
    Printer is $425,000.

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