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Xerox tries a comedic marketing approach
(February 2008) — Pow! Zap! Biff!To push its line of solid inks, Xerox Corp. has a new group of super spokesmen — strongman InRedible, French flyer IncrediBleu, superspeedster InYellowible and tuxedoed team leader Mr. Black.The cartoon superheroes are the centerpiece of “Incredible Inc. Adventures,” an online viral marketing effort by the Rochester area’s fourth-largest employer to push its solid inks used in a variety of office printers.The Web site includes a Pac-Man-like game in which you’re a robotic vacuum cleaning up all the toner that conventional laser printers leave behind and an animated short film in comic book form detailing the adventures of the costumed heroes.To see the “Incredible Inc. Adventures,” go to http://www.office.xerox.com/incredibleinc/enus.html.
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