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Xerox revs up marketing effort
March 2006
Xerox Corp. is partnering with a California motorcycle designer to promote its Nuvera Digital Production System.
The motorcycle, designed by Arlen Ness, will be named Nu-Ness and will symbolize many of the product’s features including quality, customization, speed and performance. It will be used at a variety of customer events, Xerox reported.
“The Nu-Ness bike is a fun, attention-getting way to showcase how the Xerox Nuvera Digital Production System can put customers ahead of the pack and on the road to profits,” said Quincy Allen, president of Xerox Production Systems Group, in a statement.
The Nuvera system is designed for high image quality and fast speeds. The line includes three digital systems that can produce either 100, 120 or 144 pages per minute.
The Xerox Nuvera custom motorcycle will be unveiled later this year. Updates on the bike’s progress can be seen at http://www.Nu-Ness.xerox.com.
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