XYRON & LEXMARK ’S NEW HANDHELD PRINTER

[Anonymous]

XYRON AND LEXMARK ANNOUNCE INDUSTRY’S FIRST HANDHELD PRINTER
SCOTTSDALE, Ariz. and LEXINGTON, Ky., Oct.05—
Xyron, a division of Esselte Corporation, and Lexmark International,
Inc., today announced the industry’s first handheld printer for the
creative market. The result of the new product development partnership,
the Xyron(R) Design Runner(TM), is a first-of-its-kind handheld printer
that bridges the gap between digital and traditional crafting.
“Xyron and Lexmark are committed to bringing innovative products to the
consumer market,” stated Xyron’s president Chuck Ensign. “Together, we
have developed a truly revolutionary product that will change the way
creative consumers add decorative accents to craft and home decor
projects.”
Using Lexmark print technology, this cordless, portable printer fits in
the palm of a hand, giving consumers the ability to print directly on a
variety of materials. With just the touch of a button it is now easier
than ever before to print custom designs on fabric, wood, polymer clay,
wallpaper and other surfaces. Consumers no longer need to purchase
special printer adapters for odd-sized papers or use multi-step
heat-based image transfer processes. The Xyron(R) Design Runner(TM)
also features a LCD display with a built-in guidance system for easy
and accurate design selection and alignment.
“Lexmark continues to develop technology that makes it easier to print
in the home,” said Najib Bahous, Lexmark vice president and president
of its Consumer Printer Division. “The Xyron(R) Design Runner(TM),
using Lexmark technology, is another example of how Lexmark continues
to provide cost- effective products that are easy to use and readily
accessible to consumers.”
Pricing and availability
The Xyron(R) Design Runner(TM) will begin shipping in December 2005
with a suggested retail price of $139.99. This pricing includes the
hand-held printer, a protective docking station, a complete 40-design
sample Design Disc, one acid-free black inkjet cartridge, and two
9-volt batteries.
Optional features
Consumers may also choose from the following supplies to take full
advantage of the creative versatility of the Xyron(R) Design Runner(TM):
* 12 Themed Design Discs – each containing 40 different embellishment,
shape, phrase, border and texture designs; * 4 Font Design Discs – each
containing a complete alphabet (upper and lowercase), numbers 0-9 and
select punctuation; and * 2 additional ink cartridges – Cherry Red and
Forest Green – each capable of printing up to 5,000 inches per
cartridge.
All of the Design Runner(TM) Design Discs have a suggested retail price
of $29.99; ink cartridges have a suggested retail price of $39.99.
The Xyron Design Runner will debut at booth #1201 at the 2005 Memory
Trends Trade Show in Las Vegas, Nevada, October 10-12, 2005.
About Xyron
Founded in 1996 in Scottsdale, Arizona, Xyron has grown within the
creative marketplace to become a world-class provider of transformation
tools for both creative home users (general crafters, scrapbookers,
paper crafters, and others) and creative professionals. For the
creative home user, Xyron develops and sells disruptive, game-changing
products into craft, hobby and stationery departments of specialty and
mass retailers worldwide. These products include award-winning adhesive
tools, all-inclusive scrapbooking collections, unique handheld
dispensers, and patented cold-lamination products that require no heat,
batteries or electricity. Beginning in Fall 2005, Xyron will also offer
the industry’s first collection of PC-connected and free- standing
digital cutting tools for customizing shapes, letters, titles and more,
as well as a one-of-a-kind hand-held font, shape and design printer.
Lexmark International, Inc. makes it easier for businesses and
consumers to move information between the digital and paper worlds.
Since its inception in 1991, Lexmark has become a leading developer,
manufacturer and supplier of printing and imaging solutions for
customers in more than 150 countries. Lexmark reported $5.3 billion in
revenue in 2004
Design Runner is a trademark of Xyron, an Esselte company.
Xyron and the Xyron logo are registered trademarks of Xyron, an Esselte company.
Lexmark and Lexmark with the diamond design are trademarks of Lexmark
International, Inc., registered in the U.S. and/or other countries. All
other trademarks are property of their respective holders

[Author]

October 10, 2005 at 10:37 AM