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Toyo Ink Group Rebrands as Artience, Aims to Create Value Through Art and Science.
The Toyo Ink Group, a leading provider of printing and packaging solutions, has announced its rebranding as artience Co., Ltd., effective from January 1, 2024. The new name is derived from the words “art” and “science”, which represent the company’s core competencies and aspirations.
The rebranding is a key component of the company’s transformation strategy, which aims to respond to the changing needs and expectations of its customers and stakeholders in the evolving social environment. The company also unveiled a new brand promise and slogan, “Creating value that enriches life”, which reflects its mission to solve social issues and enhance people’s well-being through collaboration and innovation.
The company has a long history of offering products that cater to the demands of each era, leveraging its core technologies in pigments, resins, and dispersion. The company operates globally and provides a diverse portfolio of products and services in various domains, such as printing, packaging, electronics, life sciences, and renewable energy.
The rebranding is expected to boost the company’s brand image and reputation, as well as to motivate its employees and partners to pursue new opportunities and challenges. The company hopes to achieve sustainable growth and contribute to the development of a better society through its new identity as artience.
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