- This topic is empty.
-
Posts
-
In an interview with Digital Terminal, Alok Nigam, Managing Director of Brother International India Pvt. Ltd., highlighted that India continues to be a strategically important growth market for Brother at a global level. He emphasized the company’s partner-led growth strategy, which relies on strengthening its network of channel partners, distributors, and resellers to expand reach across diverse regions of the country. Nigam also pointed to rising opportunities in Tier 2 and Tier 3 cities, where increasing digital adoption and business activity are driving demand for printing and office solutions. Alongside expansion, Brother is focused on building a service-driven ecosystem that prioritizes customer support and long-term relationships. The company’s broader vision is to develop a future-ready channel network that leverages digital tools and scalability to support India’s evolving business landscape and sustained market growth.
- You must be logged in to reply to this topic.