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“ALTKIN”: Inside The Rebranding of France’s ARMOR Print Solutions.
ARMOR Print Solutions, a subsidiary of ARMOR GROUP, has announced its rebranding as Altkin, a name that reflects its vision of providing alternative and fair solutions in the digital printing market. Altkin, which stands for “alternative kinship”, aims to create a lasting bond with its customers, partners, and the environment, by offering products and services that are innovative, sustainable, and tailored to their needs.Altkin is the European leader in alternative printing, with a turnover of €90m and more than 700 employees. The company offers a wide range of printing solutions, from remanufactured cartridges and compatible ribbons, to managed print services and 3D printing. Altkin’s products are designed to reduce the environmental impact of printing, by saving energy, materials, and CO2 emissions. Altkin also supports social and solidarity initiatives, such as the Circular Economy Foundation and the ARMOR Foundation.
The rebranding of ARMOR Print Solutions as Altkin is the result of a strategic reflection on the circular economy, which aims to optimize the use of resources and minimize waste. Altkin’s new identity is based on four pillars: Products, Care, Tech, and Tailored.
These pillars represent the company’s core values and offerings, which are:
Products: Altkin offers high-quality, cost-effective, and eco-friendly printing products, such as remanufactured cartridges, compatible ribbons, and 3D filaments. Altkin’s products are certified by independent organizations, such as Nordic Swan, Blue Angel, and EPEAT.Care: Altkin provides comprehensive and personalized support to its customers, from installation and maintenance, to training and recycling. Altkin’s care services are designed to ensure the optimal performance and durability of its products, as well as the satisfaction and loyalty of its customers.
Tech: Altkin leverages the latest technologies and innovations to enhance its printing solutions, such as smart chips, RFID tags, and cloud platforms. Altkin’s tech services enable its customers to monitor and optimize their printing activities, as well as to access new features and functionalities.
Tailored: Altkin adapts its printing solutions to the specific needs and preferences of its customers, from customization and branding, to integration and development. Altkin’s tailored services allow its customers to create unique and differentiated printing experiences, as well as to benefit from exclusive offers and partnerships.
Gerwald van der Gijp, Managing Director of Altkin, said: “The name ‘Altkin’ and its slogan ‘Fair Printing’ embody our collective mission to provide alternative pathways to impactful change. It is a sign of our commitment to provide alternative and fair solutions in the digital printing market, freeing our customers from technological and financial constraints, whilst resolutely addressing their environmental concerns.”
Hubert de Boisredon, Chairman and CEO of ARMOR GROUP said: “This change of name is a major event, the fruit of a strategic reflection on the circular economy. Altkin is now positioned as the leader in responsible printing in Europe, Africa and the Middle East. Coupled with the recent acquisition of THS, this new brand will help to consolidate this activity as one of the pillars of ARMOR GROUP.”
Altkin’s new logo, website, and communication materials will be launched in the coming weeks, along with a series of events and campaigns to promote its new identity and offerings. Altkin invites its customers, partners, and stakeholders to join its fair printing movement, and to discover how its alternative solutions can make a positive difference for their businesses and the planet.
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