Despite Coronavirus, Kyocera Continues to Expand European Market Share.

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Date: Wednesday September 16, 2020 12:33:05 pm
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    Despite Coronavirus, Kyocera Continues to Expand European Market Share.
    What Is Market Share & How Do You Calculate It?

    Kyocera Document Solutions Germany defies the crisis. Despite the difficult framework conditions, the document management expert said it was able to grow in the second quarter and significantly expand its market share.

    During the two-month lockdown, the Meerbuscher were able to harvest the fruits of forward-looking investments in IT infrastructure and mobile working concepts and switch to decentralized work without any loss of productivity.

    In spite of this, the German headquarters reopened in mid-May and customer appointments were held by the sales force. “Distance rules, intensive disinfection measures and the responsible behavior of the employees have shown that we can do our work with the necessary caution even in a crisis and move forward together with our partners,” says Managing Director Dietmar Nick, who makes business trips and customer meetings feasible before he gave the green light to return to normal operation.

    With success: According to figures from the market research institute IDC, Kyocera grew by 32.5 percent in the second quarter and was able to almost double its market share to 16 percent behind HP and Brother. “Unsurprisingly, the A4 segment grew the most due to the Corona-related demand for home office equipment,” analyzes Senior Sales Director Stephen Schienbein. “In color systems, we have established ourselves at the top with growth rates of almost 70 percent for multifunction devices and 40 percent for printers.” The A3 segment “naturally left feathers”, but Kyocera systems are the best-selling products in every category.

    “Apparently the customers welcomed our early return as well as our specialist dealers”, suspects Nick and when asked what made him act so fearlessly in the crisis, he refers to the philosophy of the company founder and Kyoto Prize donor Kazuo Inamori : “If you want eggs, take care of the hen.”

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