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How the French Government is Using Print to Prepare Citizens for Crisis.
To ensure citizens are equipped to handle potential crises, the French government has launched an ambitious printing initiative: a massive run of 31 million full-color, 20-page guides. This printed resource is designed to provide essential survival information in the event of various emergencies, with particular emphasis on the threat of a Russian nuclear strike, as tensions over Ukraine escalate.Advocates for print emphasize its unique strengths in communicating crucial information. Print offers clear, accessible, and cost-effective messaging that can be stored and retrieved without the need for electricity or digital devices. In times of power outages, they argue, printed materials remain a reliable tool for survival, while digital communications may fail.
The guide covers vital topics, including how to prepare a household survival kit, ensuring adequate water and food supplies, gathering essential items like flashlights and batteries, and steps to take in the event of a nuclear attack.
A similar initiative was undertaken by Sweden last year, which printed five million copies of a similar pamphlet to prepare its population for potential emergencies.
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