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The new Lexmark Engagement Automation Platform (LEAP)
boosts retail sales and customer loyalty with tailored, automated social media posts.
Jan. 14, 2024 – Lexmark, a global leader in imaging and IoT solutions, will present its innovative, retail-focused printers and solutions at NRF 2024, Retail’s Big Show and Expo, Jan. 14 to 16, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #5810.“Retail is facing new challenges and opportunities as we head to NRF 2024,” said Paul Merritt, Lexmark Industry Director for Retail. “As retailers are cautiously optimistic for 2024, they are looking for new ways to grow their profits and enhance their customer experience. We are eager to show how Lexmark can help retailers streamline their processes and achieve their goals with user-friendly retail-specific solutions.
Here’s what you can see in Lexmark booth #5810: Increase retail traffic and revenue with personalized social media ads powered by the new Lexmark Engagement Automation Platform (LEAP). Whether it’s an ad to cut down on food waste, a sale to balance inventory, a new product launch or a special event, LEAP makes it easy to create and deliver targeted promotions that attract local shoppers. Merchandisers and store associates can generate customized sale posts and promote ads based on individual store inventory levels through loyalty program apps and social media platforms like Facebook and Instagram. With its sophisticated analytics and reporting features, LEAP gives you the data you need to evaluate your performance and make smart decisions.
The LEAP platform helps retailers with
engagement, automation, and loyalty applications.Engagement: To connect with shoppers, design promotions based on customer preferences with an engagement automation platform that posts local content – such as store-specific deals, events, and locally sourced produce initiatives.
Automation: Plan and manage automatic localization and distribution of corporate promotional messages with an engagement automation platform to reach customers through social media with local content for each store or region.
Loyalty: Draw in local customers with an engagement automation platform that sends store- and corporate-generated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications. Additionally, print and software solutions/demonstrations on the NRF show floor will include offerings that help retailers.
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