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Lexmark Leaps Into 2024 With New Retail Solution with Personalized Social Media Posts. (LEAP)
Lexmark, a global leader in imaging and IoT solutions, has introduced its new Lexmark Engagement Automation Platform (LEAP), a retail-specific solution that will help shops drive foot traffic and sales with automated, hyper-localized social media posts.
LEAP is a platform that allows retailers to create and schedule personalized promotions for each shop or region, based on customer buying patterns, inventory conditions, and events. LEAP delivers these promotions to customers through their loyalty program app and social media platforms like Facebook and Instagram, using geo-fencing technology to target the right audience.
LEAP also provides advanced analytics and reporting capabilities, enabling retailers to measure the effectiveness of their promotions and make data-driven decisions. LEAP simplifies the promotion process and enhances customer engagement, resulting in increased sales and loyalty.
One of the customers who has implemented LEAP is Angling Direct, a fishing tackle retailer. Hugh Carter, Retail Operations and Continuous Improvement Manager for Angling Direct, said: “Since implementing LEAP, our direct customer communication via social media has significantly improved. The easy-to-use interface and personalized messaging options have allowed us to tailor our communication to customers, increasing engagement and satisfaction levels across the board.”
LEAP is part of Lexmark’s portfolio of solutions for the retail industry, which also includes imaging, printing, and IoT solutions. Lexmark aims to help retailers optimize their processes and deliver meaningful results with easy-to-use, retail-specific solutions.
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