The OEM Western European Printer Market Recovers, But …….

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Date: Thursday April 6, 2023 02:30:10 pm
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  • jim

    According to IDC, the Western European printer market recovered in the fourth quarter. According to the market researchers, sales increased by 13.2 percent compared to the previous year, but this was not enough to compensate for the weak sales figures of the first three quarters.

    Western European HCP Market, 4Q22: Hardcopy Shipments Dipped Below 17 Million Units in 2022 Despite a Solid End to the Year, Says IDC

    According to IDC, 16.7 million printers were sold in Western Europe last year. This corresponds to a decrease of 4.1 percent. The analysts still see the main reason for this in the delivery problems, which caused problems for some manufacturers, especially in the consumer segment.

    Looking at the individual segments in the Western European printer market, inkjet printers – for both private and business customers – grew by 14.3 percent in the fourth quarter of 2022. For the year as a whole, however, the market recorded a decline of 5.7 percent. Sales of laser devices in Western Europe rose by 10.9 percent in the fourth quarter of 2022. Viewed for the year as a whole, the laser market recorded slight growth of 0.2 percent.

    Among the manufacturers, HP remains at the top with a market share of 33.6 percent. HP remains the market leader with 33.6%. While Brother keeps its market share stable, Canon and Epson can easily gain.

    According to IDC, a slightly different picture emerges in Germany, where the overall market grew significantly by 31 percent in the fourth quarter. This strong quarter saw the overall German market grow 0.9 percent, with the inkjet segment posting an increase and the laser segment posting a slight decline.

    “Although the overall market contracted in 2022, there was some recovery at the end of the year as some of the leading brands received better stock levels and increased their deliveries and market share. While supply chain issues are showing some signs of improvement, they will continue to impact the market in 2023,” said Phil Sargeant, Senior Program Director, Western European Imaging, Hardware Devices and Document Solutions Group at IDC.

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