CARTRIDGE WORLD’S OPTIONS4 DIGITAL PHOTOS

[Anonymous]

Cartridge World Offers Cost-Effective Option for
Printing Digital Photos

EMERYVILLE, Calif., Feb. 05– Cartridge World
North America today announced plans to promote the printing of digital photos
and educate consumers about the ease and affordability of maintaining photo
albums.

Cartridge World is the largest cartridge refilling service,
allowing customers to refill their printer cartridges with as much ease as they
refill the gas tanks of their cars. This process typically costs consumers 50
percent less than brand new cartridges.

With an estimated 54 million digital cameras in the hands
of consumers, film cameras have taken a backseat to its digital counterpart for
the first time in history, creating an increased demand for affordable printer
consumables such as ink and paper.

Additionally, recent surveys suggest that only 13 percent
of digital images end up on paper, compared to 98 percent of film images.
Leading the trend, Cartridge World is proactively addressing the misconception
of costly home printing of digital photos.

“We want people to have the ability to print as many photos
as they want without being worried about cost,” said Burt Yarkin, CEO of
Cartridge World North America. “With an affordable service like Cartridge World,
customers can print their digital photos at home for the same price as having a
roll of film developed at the store.”

Customers can bring their empty ink and toner cartridges
from HP, Canon, or other printer manufacturers into Cartridge World locations
and have them refilled while they wait. The process takes about 10 minutes and
can be done for half the cost of buying a new branded cartridge.

A brick-and-mortar concept, Cartridge World locations are
quickly becoming commonplace throughout the United States. More than 125
Cartridge World locations are open across the nation with another 150 under
construction.

Cartridge World was founded in South Australia in 1991 and
is currently the world’s largest cartridge refilling franchise. In addition to
providing refill services, Cartridge World’s more than 750 locations worldwide
deal in compatible and original manufacturer cartridges for inkjet printers,
laser printers, fax machines and photocopiers as well as additional supplies for
fax machines and copiers.

[Author]

February 13, 2005 at 11:00 AM