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Chasing Cash with Consumables at HP, Canon, Epson, and Lexmark
The
four major printer OEMs (HP, Canon, Epson, and Lexmark) rely on
supplies revenue to sustain their revenue and profitability over the
long term. OEMs sell many printing products, particularly entry-level
models, at a loss and then expect to recoup the lost revenue through
supplies sales. In this report, Lyra leverages its deep understanding
of ink jet and laser printing market dynamics to provide industry
executives and financial analysts with a complete view of OEM supplies
revenue and an understanding of the trends that impact OEM
profitability.In 2005, both HP and Lexmark derived similar
shares of their supplies revenue from sales of desktop ink jet
cartridge (53 percent each) and laser cartridges (40 percent and 43
percent respectively). The picture is quite different for Canon and
Epson. Laser cartridge sales drove much of Canon’s supplies revenue in
2005. Although Canon has a strong presence in the laser printer market,
ink jet cartridges accounted for less than one-quarter of Canon’s
supplies sales in 2005. Epson is second only to HP in worldwide ink jet
printer installations and worldwide desktop ink jet cartridge sales but
has less of a presence in the laser market.Supplying the
Profits: Chasing Cash with Consumables at HP, Canon, Epson, and Lexmark
examines each company’s 2005 revenue in detail. With over 50 figures
and five chapters, the report provides an understanding of the trends
that impact OEM profitability. Purchase this report today to find out
which vendors have been most affected by the sale of aftermarket
cartridges, how much revenue was generated from the sale of color laser
versus monochrome laser cartridges, and how much branded media has
contributed to each company’s supplies revenue.
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